Pam Stellema

Why Retail Sales Can Make or Break Your Salon or Spa

The fairy tale version of owning a salon or spa is that you learn your trade, start your own business, deliver outstanding treatments and gain a large and loyal clientele that will make you both rich and fulfilled.  This is the happy-ever-after version! The truth, however, is that you learn your trade, start your own…






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How to Deal with No-Show Clients in Your Spa

No-show clients can leave you feeling like you want to pull your hair out on your good days, and completely throw in the towel on your bad days. They’re the bane of nearly every salon and spa owner’s life, and to top things off, the problem seems to be getting worse and not better. In…






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Is It Ever Too Late To Woo Back a Missing Salon Client?

Missing Salon and Spa Clients How long is too long when it comes to trying to woo back a missing salon or spa client? That’s a really tricky question, but let’s take a look and see what can be done. To be honest, I’m all for an optimistic approach to re-activating a missing client. After…






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Let’s Talk About Your Point of Difference in the Salon & Spa Marketplace

In today’s crowded marketplace full of salons and spas, it’s more important than ever to have a Point of Difference. Today’s video from the SalonSavy Beauty Biz Group explores how to find your point of difference so you can stand out from your competitors. What’s Your Point of Difference in Your Salon or Spa Business?






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Let’s Talk About Retail Samples in Salons & Spas

Learning how to use samples effectively in your salon and spa is essential if you don’t want to lose valuable retail sales. In this Live Video from the SalonSavy Beauty Biz Group, I talk about how samples should and should not be used to help promote and increase your retail sales.     How to…






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Let’s Talk About Client No-shows in Salons & Spas

In today’s video from the SalonSavy Beauty Biz Group, I talk about salon and spa no-shows. Not only do you need to know what to do about it when it happens, but also how to prevent is from happening whenever possible. Leave me a comment once you’ve watched the video and tell me what you…






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Let’s Talk About Staff Recruitment for Salons & Spas

In today’s video, I talk about how to effectively recruit great people for salons and spas. This video is part of my Live Chat video series that you can also find in the  SalonSavy Beauty Biz Group. I hope you enjoy it and learn something you didn’t already know!     Staff Recruitment for Salon…






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Let’s Talk About Client Attraction for Salons & Spas Using Your Website

Hi and welcome to this post.  In this post, I have a video for you from my Live Chat series appearing in the SalonSavy Beauty Biz Group in Facebook. We’ll be taking a closer look at how you can use your website more effectively to attract more new clients to your salon or spa. I…






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Let’s Talk About Client Retention for Salons & Spas

Today, I’d like to share another video in my Live Video series from the SalonSavy Beauty Biz Group.  I’ll be talking about Client Retention for Salons and Spas. It’s all about what your clients need from you to be more loyal and financially productive. Enjoy and please leave a comment below if you’d like to…






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Let’s Talk About Staff Retention for Salons & Spas.

I’ve been producing some Live Videos for my Facebook Group in the past few months, SalonSavy Beauty Biz Group, and I thought I’d share them with you also in case you’re not a member of the group. In this video, I’m talking about Staff Retention – what they need from you to stay longer and…






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