5 Essential Strategies to Generate More Salon Profit

I’m often asked this question by salon and spa owners, ‘How can I increase my revenue (turnover)?’. In fact, if staying in business and taking home a decent personal wage are the goals, the question should actually be ‘How can I make more profit in my business without working any harder than I already do?’…






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6 Easy Ways to Increase Your Spa Client’s Average Spend.

First off, let’s be clear about what I mean by ‘Client’s Average Spend’? Well, it just means the average amount of money each client spends in your salon or spa at each visit.   A 2-second tuition on how to measure this is to take a look at how many visits to your salon you…






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13 Ways to Keep Your Salon and Spa Clients Returning

Unless you’re the odd one out, your salon or spa is probably losing clients without even noticing them slip away. Today, there is a great deal of competition for the same clients, and unfortunately, client loyalty is not what it used to be. This isn’t always because salons were better back in the day, but…






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15 Top Tips to Get More Done in Your Spa Every Single Day

As a business coach, I regularly hear clients tell me that they simply don’t have enough time in each day to do what they need to. Whether it’s staff training, business planning, newsletter writing or something else they really don’t want to do, lack of time always seems to be the reason put forward. We…






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13 Powerful Strategies to Kick-Start Your Spa in the New Year

At the beginning of each year, most of us make a mighty dollop of personal New Year’s resolutions; get thinner, get fitter, stop smoking, drink less, or maybe it’s all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new…






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7 Ways To Prepare For Your Best Salon Christmas Ever

Yes, I know. Everyone hates thinking about Christmas being just around the corner, but when you’re in the beauty business and it’s your busiest time of year, then heading in without a plan isn’t the wisest move. With a bit of time up your sleeve, you can prepare yourself properly, and that should ensure you’ll…






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The (It Didn’t Have To Be) Sad Story of the Salon Owner and Her New Employee

Once upon a time, a happy salon owner realised she needs to employ a new staff member because her business is growing and she didn’t want to have to turn clients away. The very next day, a pretty young girl straight from college walked into her salon and offered her an attractive resume.  The salon…






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How Blogging Can Attract New Clients to Your Salon or Spa

First, let’s clear up any confusion about what a blog actually is. According to most dictionaries, a blog is simply a Weblog or online diary. When I first heard about blogging many years ago, I remember thinking “Who wants to read stuff from something called a blog?” It all sounded a bit iffy to me at…






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6 Steps to Create Your Perfect SpaTeam

Unless you’re a sole-trader and have no employees, chances are the biggest stressor you’ll have in your salon or spa comes from managing and motivating your own team members. After all, your team is responsible for providing and up-selling services, selling products, re-booking clients, and delivering outstanding customer service. All of which form the cornerstone…






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132 Lost Clients

What would you do if you found out you had lost the opportunity to gain 132 new salon clients? Personally, I’d be devastated. So, let me tell you a true story about something that happened to me recently. Late last year, I ordered 8 cushion inserts online.  I ordered these particular inserts for 2 reasons: They…






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