13 Ways to Keep Your Beauty Biz Clients Returning

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Unless you’re the odd one out, your salon or spa is probably losing clients without even noticing them slip away. Today, there is a great deal of competition for the same clients, and unfortunately, client loyalty is not what it used to be. This isn’t always because salons were better back in the day, but…

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15 Top Tips to Get More Done Every Single Day

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As a business coach, I regularly hear clients tell me that they simply don’t have enough time in each day to do what they need to. Whether it’s staff training, business planning, newsletter writing or something else they really don’t want to do, lack of time always seems to be the reason put forward. We…

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13 Powerful Strategies to Kick-Start Your New Year

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At the beginning of each year, most of us make a mighty dollop of personal New Year’s resolutions; get thinner, get fitter, stop smoking, drink less, or maybe it’s all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new…

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7 Ways To Prepare For Your Best Christmas Ever

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Yes, I know. Everyone hates thinking about Christmas being just around the corner, but when you’re in the beauty business and it’s your busiest time of year, then heading in without a plan isn’t the wisest move. With a bit of time up your sleeve, you can prepare yourself properly, and that should ensure you’ll…

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The (It Didn’t Have To Be) Sad Story of the Salon Owner and Her New Employee

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  Once upon a time, a happy salon owner realised she needs to employ a new staff member because her business is growing and she didn’t want to have to turn clients away. The very next day, a pretty young girl straight from college walked into her salon and offered her an attractive resume.  The…

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How Blogging Can Attract New Clients to Your Salon or Spa

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First, let’s clear up any confusion about what a blog actually is. According to most dictionaries, a blog is simply a Weblog or online diary. When I first heard about blogging many years ago, I remember thinking “Who wants to read stuff from something called a blog?” It all sounded a bit iffy to me at…

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6 Steps to Create Your Perfect Team

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Unless you’re a sole-trader and have no employees, chances are the biggest stressor you’ll have in your salon or spa comes from managing and motivating your own team members. After all, your team is responsible for providing and up-selling services, selling products, re-booking clients, and delivering outstanding customer service. All of which form the cornerstone…

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132 New Clients

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What would you do if you found out you had lost the opportunity to gain 132 new clients? Personally, I’d be devastated. So, let me tell you a true story about something that happened to me recently. Late last year, I ordered 8 cushion inserts online.  I ordered these particular inserts for 2 reasons: They were…

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Are You Losting Valuable Retail Sales To The Web?

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More than ever, salon owners have to compete with the internet for retail sales. What makes this even worse is that sometimes your competitors are the very businesses that you’re buying your professional products from.  And when this happens, it means that your clients, whom you’ve spent valuable time educating about these products, can purchase…

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When New Clients Matter Most

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Are you stuck in a permanent client attraction frenzy? If you are, then let me assure you that you’re not alone. Most salon owners are continuously on the hunt for new clients, which begs the question, “What happened to all the previous clients that have patronised your business in the past?”. But, I won’t get…

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