What would you do if you found out you had lost the opportunity to gain 132 new salon clients? Personally, I’d be devastated. So, let me tell you a true story about something that happened to me recently. Late last year, I ordered 8 cushion inserts online. I ordered these particular inserts for 2 reasons: They…
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More than ever, salon and spa owners have to compete with the internet for retail sales. What makes this even worse is that sometimes your competitors are the very businesses that you’re buying your professional products from. And when this happens, it means that your clients, whom you’ve spent valuable time educating about these products,…
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