How Blogging Can Attract New Clients to Your Salon or Spa

First, let’s clear up any confusion about what a blog actually is. According to most dictionaries, a blog is simply a Weblog or online diary. When I first heard about blogging many years ago, I remember thinking “Who wants to read stuff from something called a blog?” It all sounded a bit iffy to me at…

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6 Steps to Create Your Perfect SpaTeam

Unless you’re a sole-trader and have no employees, chances are the biggest stressor you’ll have in your salon or spa comes from managing and motivating your own team members. After all, your team is responsible for providing and up-selling services, selling products, re-booking clients, and delivering outstanding customer service. All of which form the cornerstone…

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132 Lost Clients

What would you do if you found out you had lost the opportunity to gain 132 new salon clients? Personally, I’d be devastated. So, let me tell you a true story about something that happened to me recently. Late last year, I ordered 8 cushion inserts online.  I ordered these particular inserts for 2 reasons: They…

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Are You Losing Valuable Spa Retail Sales To The Web?

More than ever, salon and spa owners have to compete with the internet for retail sales. What makes this even worse is that sometimes your competitors are the very businesses that you’re buying your professional products from.  And when this happens, it means that your clients, whom you’ve spent valuable time educating about these products,…

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When New Clients Matter Most to your Salon or Spa

Are you stuck in a permanent client attraction frenzy? If you are, then let me assure you that you’re not alone. Most salon owners are continuously on the hunt for new clients, which begs the question, “What happened to all the previous clients that have patronised your business in the past?”. But, I won’t get…

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My Salon, My Premises, My Rules

I commented on a social media post a couple of days agoabout requesting clients to turn off their mobile phones completely, as opposed to vibrate only. It was an interesting discussion! The salon owner who started the discussion had obviously had it up to her eyeballs with clients answering their phones during relaxation treatments. She…

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Answering the WIIFM Question for your Readers

I see lots and lots of marketing posts from salon and spa owners on social media. Some are great, most are average and some are downright terrible 🙁 What’s the difference? Well, some do a fantastic job of answering the ‘What’s In It For Me‘ question, and others don’t even give it a go. What’s…

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22 Ways to Catapult Your Salon Profits Immediately

Another year is underway, resolutions were made, and hope for a more financially successful year is in the air. While it’s great to be optimistic about what lies ahead, we all know that what actually gets you from a resolution to a result are the actions you take to make things happen. So let’s take…

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Why Gaining New Salon Clients Isn’t Always the Solution to Your Problems

My coaching clients are encouraged to ask me as many questions as they want to find a solution to their problems. Probably the top question I get asked is “How can I get more new clients?”. I must admit I find this question a little frustrating. Not because the salon wouldn’t benefit from new clients,…

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Countdown to Christmas in Your Salon

Does it feel like this past year has gone by in a blink to you?  It sure does for me. But, we’re well into November and the countdown to bedlam has begun. The very last thing you think you have time for is to sit down and make a checklist of all the things you…

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