Is It Time For Change In Your Salon?

by Pam Stellema

in Business Development

“If you always do what you have always done, you will always get what you have always gotten.” A very famous quote by the even more famous Anthony Robbins.

Just like the chameleon that changes colour to survive, salons also need to embrace change to stay ahead of their competition!

Simply maintaining the status quo could be killing your business.  Standing still in business simply does not exist.  If you’re not moving forward then you’re moving backwards and backwards is never the best choice!

Making positive changes in your salon is necessary to keep a forward momentum.

Now is the time to look closely at how your salon is operating to determine what has simply become a habit and is no longer serving you or helping you to meet your goals.

Areas To Review For Change In Your Salon

You should regularly review every aspect of your business including things such as:

  • staff recruitment and retention strategies to minimise staff turnover
  • staff training programs for professional development
  • rostering to reduce wage costs and increase your bottom line
  • salon branding to develop consistency and send the right message to your prospective clients about who you are and what you offer
  • products that will meet the needs of your target market and are profitable to your salon
  • services that are up to date, profitable and in keeping with clients expectations
  • pricing to ensure you are actually making a profit on the services you provide
  • procedures to ensure there is consistency in everything that happens in your salon from providing services to greeting your customers when they arrive and saying farewell when they leave
  • marketing strategies to ensure you are getting the desired results for the investment you are making
  • review and reduce expenses to improve profitability.

Keep What Works And Ditch What Doesn’t

Ask yourself what is working for you (and should be kept) and what is no longer serving your business (and should be reviewed, changed or eliminated).

For instance:

  • If your marketing strategy is to run an ad in the local newspaper but you are simply not getting any results then it is time to STOP and find a better way to advertise your business.
  • If your wages are disproportionately high for your turnover, it is time to make your roster more efficient.
  • If you are losing more clients than the industry norm, it is time to look for client retention strategies to improve this.

There are many aspects of your business that will improve through positive change, but nothing can change unless you do whatever it takes to make it happen.

What can you do today to start making changes that will improve your turnover, increase your profitability and reduce your expenses?

Create an action plan that you can implement to make the changes necessary to improve your business.

If you find that you have created a big list of things that need to be updated and revamped, don’t feel overwhelmed. After all, the only way to eat an elephant is one bite at a time, so apply this philosophy to getting the changes your business needs underway today.

Just get started!

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Pam Stellema

Pam is an industry experienced coach, salon owner, speaker, author and copywriter.She works beside salon and spa owners to show them how to effectively grow their profits and remain in business for the long-term.
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