Attracting Premium Clients to Your Salon or Spa

by Pam Stellema

Attracting Premium Clients to Your Salon or Spa

Module Lead-in:

Do you ever wonder why you seem to constantly attract the wrong kind of clients into your salon or spa? Perhaps you’d like to specialise in anti-aging facials, or maybe your passion lies in providing body treatments but you never seem to get enough clients who want these services.

And there’s also the salons and spas that seem to constantly attract clients who want discounted or cheap services which can be a problem for the long-term financial health of any business.
It’s incredibly frustrating when you’re in this situation but how much of the problem is really self-inflicted, and more importantly, can you do something about it?

The good news is that often you can change the type of clients that you attract, but you might need to reconsider your whole business and marketing strategy; including the services you offer and promote, the prices you charge, and the people you market to...

Overview:

This module will help you, as a salon or spa owner, to understand how to attract more of the right people into your salon and less of the people who will not benefit your business.

This module includes a PDF document outlining:

  • Why You're Attracting the Wrong Clients
  • Branding to Attract the Right Clients
  • Understanding Your Target Market
  • Who are Your Best Prospective Clients
  • Discount Seeking Clients and the Damage They Do
  • Marketing to the Right People
  • How Your Location Affects Your Business
  • Key Points for Premium Client Attraction

Included Resources in PDF and editable Word format are:

  1. Business Branding Template
  2. Target Market Template

Information Pages: 17

 

Would you prefer to do the e-course?  Click here for more information.

Price: $30.00

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