Writing to Attract New Salon Clients
Writing to Attract New Salon Clients - Introduction:
There are countless ways to attract new clients into your salon. Ideas are limited only by your imagination. However, you’ll find that some strategies work very well and are less costly than others.
Writing is one of those strategies.
Publishers of local magazines, newspapers, and neighbourhood flyers are often on the look-out for informative and interesting articles to publish. This presents salon owners with an excellent opportunity to establish themselves as an industry expert within their trading zone.
There's a world of difference between communication and quality communication that achieves results.
Learning how to communicate with your existing clients is important to keep them interested in what you want to tell them, but it's much harder when you have to convince someone who is not yet a client that you are trustworthy, professional and reliable. After all, they don't know you or your salon from a bar of soap.
Creating the right message and using the right words and writing strategies is key to building that much-required trust and interest in your salon.
This module shows you how to do just that.
This module includes a PDF document outlining:
- 15 helpful strategies to produce quality client attraction articles.
- 5 ways to write catchy headlines by Jeff Goins.
Included Resources in editable Word format are:
- Common Contractions for Friendlier Content List
- Descriptive Words and Phrases List
- Article Writing Checklist
This module is also available as part of the value Package - Salon Marketing