Client Attraction

by Pam Stellema

Develop a Winning Service Menu

Develop a Winning Service Menu – Introduction:

You’ve decided it’s time to revamp your service menu. Great!

However, before you throw something together quickly, consider how the act of creating a new menu will give you many positive opportunities to review and improve your business as well.

Your menu represents the quality of your salon or spa to current and prospective clients. Don’t be lured into thinking that just anything will do for the moment! Too often, once you’ve done this, it will be too long before you revisit your service menu again, and this will result in lost opportunities to increase your revenue.

Your service menu is often the very first contact that a prospective client may have with your business. Providing that the outside of your salon is clean and inviting, the next thing that a prospective client will look for is your service menu.

Overview:

This comprehensive business information module covers all you need to know to produce an outstanding service menu for your salon and spa.

Your service menu is a sales tool for your salon, both for prospective clients and current clients.  It must be clear, focused and concise while still guiding readers to choose the most beneficial and profitable services you offer.

This module includes a PDF document outlining:

  • The role of your service menu.
  • Quality and presentation.
  • Research required.
  • Discover your Point of Difference.
  • Information to include in your service menu.
  • Service categories.
  • Included services.
  • Services to remove from your menu.
  • Service descriptions.
  • Service durations.
  • Male menu.
  • Service placement.
  • Tri-fold menu layout.
  • The order of your services.
  • Fonts.
  • Colours.
  • Images.
  • Menu dimensions.
  • Menu inserts.
  • Quantity.

Included Resources in editable Word format are:

  1. Service Menu Checklist
  2. What Makes My Salon Unique Template
  3. Service Addition, Deletion and Alteration Template
  4. Services and Categories Template
  5. Descriptive Words and Phrases Template
  6. Phrases That Describe Benefits Template
  7. Service Name Conversion for Male Clients
  8. Service Listing by Category Template

Pages: 47

This module is also available as part of the value Package – Business Essentials

Price: $67.00

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Salon Marketing Plan

Salon Marketing Plan – Introduction:

Every business needs to market itself. As the saying goes “You can’t sell a secret”. You have to tell your prospective clients and your current clients what you have to offer in order to entice them to buy from you. And to do this, you have to get your message out to the right people, using the right marketing strategies.

When you market your salon, your goal should be to achieve one of the following:
• Client attraction.
• Client retention.
• Client re-activation.
• Increase client spend.

Overview:

Marketing is a must for every business and this module not only provides you with loads of different marketing ideas, it also provides a 12 month marketing guide from which you can customise your own marketing plan.

This module includes a PDF document outlining:

  • Planning your marketing.
  • Marketing strategies.

Included Resources in editable Word format are:

  • Marketing Strategies – pros and cons
  • Monthly Salon Promotions
  • 28 Additional Promotional Ideas
  • 12 Month Salon Marketing Plan

Pages: 16

This module is also available as part of the value Package – Salon Marketing

Price: $45.00

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Client Attraction Using Referrals

Client Attraction Using Referrals – Introduction:

If you’d like to have a salon full of clients who love what you do and trust in what you tell them, then an Active Referral Program is essential to your salon.

Your Active Referral Program involves much more than doing a great job for your clients, and then waiting (and hoping) for them to tell all of their friends.  This of course would be wonderful; but in the real world, it doesn’t happen often enough for us to use it as a business building tool.

Overview:

This module outlines how even though referral marketing isn’t the quickest way to grow your database, it’s one of the most solid marketing strategies for getting more of the right people into your salon or spa.

Gaining word-of-mouth referrals from your existing clients is a very powerful and extremely cost-effective marketing tool but needs to be implemented the right way to maximise your results.

This module includes a PDF document outlining:

What benefits you can expect to get from your Referral Program.

  • How the program works.
  • What you need to implement your program.
  • How to get started.
  • Tips on how to ensure your success.
  • Key summary points for your program.

Included Resources in editable Word format are:

  1. The Referral Program Introduction Letter Template
  2. The Referral Program Thank You Letter Template
  3. The Referral Program Oops Letter Template
  4. The Referral Program Checklist

Pages:  17

This module is also available as part of the value Package – Client Attraction

Price: $45.00

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Client Attraction Using Joint Ventures

Client Attraction Using Joint Ventures – Introduction:

Every business needs a steady stream of new clients. Existing clients move away, leave to go to other salons or spas, or just simply die. This leaves a void in your business that needs to be constantly filled.

Joint ventures can help you to fill that void in a way that’s quick and very cost effective. By tapping into the database of other businesses through joint ventures, you can have a steady stream of new prospects trickling into your salon on an ongoing basis.

Overview:

Joint Ventures with other local businesses can be the fastest and most economical way to get new clients into your salons and should be the go-to strategy for all salons and spas who need a quick influx of new clients.  This is especially important for new salons trying to build a profitable business quickly.

This module includes a PDF document outlining:

  • An outline of what joint ventures are and how they work.
  • What to look for in a good Joint Venture Partner.
  • Who to partner with for Joint Ventures.
  • Key points for successful Joint Ventures.

Included Resources in editable Word format are:

  1. Selecting Prospective Joint Venture Partners Template
  2. Choosing the Right Joint Venture Partner Template
  3. Letter of Introduction Template
  4. Joint Venture Proposal Template
  5. Joint Venture Checklist
  6. Joint Venture Tracking Sheet

Pages: 17

This module is also available as part of the value Package – Client Attraction

Price: $45.00

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Create Website Content That Wins Clients

Create Website Content That Wins Clients – Introduction:

This information module will help you to create an interesting, concise, and easy-to-navigate website that will help to keep your visitors reading and hopefully taking action (because that’s the job of a website).

Even though some of the information you’ll find in this module is useful to help you improve your Search Engine Optimisation (SEO), its primary purpose is to help you write better content for your website.

Overview:

The first place consumers head to when looking for products or services is generally the internet.

Your website is often the first contact these people have with your business and therefore possibly your only opportunity to turn a looker into a buyer.

This means that you need to be found by search engines, but once found your content has to persuade your reader that you’re the business they’ve been searching for.

This module covers the basics of setting up a winning website for your salon or spa.

This module includes a PDF document outlining:

  • Why your website contents matters.
  • 19 general tips for website content writing.
  • Must-have pages on your website.
  • 5 tips to improve your contact page.
  • Other pages to include.

Included Resources in editable Word format are:

  1. Checklist for Must-have and Other Pages

Pages: 22

This module is also available as part of the value Package – Client Attraction

Price: $30.00

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Attracting the Right Clients

Attracting the Right Clients – Introduction.

Do you ever wonder why you seem to attract the wrong kind of clients into your salon? Perhaps you want to specialise in anti-aging facials, or maybe your passion lies in providing body treatments, but you never seem to get enough clients who want these services.

Some salons also have the problem of only attracting clients in search of discounted services. It’s incredibly frustrating when this happens, but how much of the problem is really self-inflicted and more importantly, can you do something about it?

Overview: This module will help you, as a salon or spa owner, to understand how to attract more of the right people into your salon and less of the people who will not benefit your  business.

This module includes a PDF document outlining:

  • Branding your salon to attract the right people.
  • Understanding who your target market really is.
  • What happens when you market to discount seekers.
  • Matching your services to meet the needs of your clients.

Included Resources in editable Word format are:

  1. Business Branding Template
  2. Target Market Template

Pages: 15

This module is also available as part of the value Package – Client Attraction

Would you prefer to do the e-course?  Click here for more information.

Price: $30.00

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Branding for Better Business Recognition

Branding for Better Business Recognition – Introduction:

What is Business Branding?

Branding is a set of thoughts, visions, and emotions consumers make when they hear the name of your business.

For instance, what comes to mind when you think about Mercedes Benz cars (luxury, prestige, classy, comfort etc.)?  Now, what thoughts, feelings, and visions do you have when you picture a Hyundai (economical, compact, zippy)?  These two companies have branding that immediately tell you a great deal about their product, quality and service standards.

Overview:

Many salon and spa owners fail to recognise the important of their brand and the impact it has on their businesses – from the clients they attract to the profits they make.  It all starts with establishing the right brand.  This module walks you through the different aspects of branding your business and highlights the impact it can have on your ability to generate sales.

This module includes a PDF document outlining:

  • What business branding is all about.
  • Brand Strategy.
  • What branding means to your business.
  • Defining your brand.

Included Resources in editable Word format are:

  1. Defining Your Brand Template
  2. Action Steps to Align your Salon with Your Desired Branding Template

Pages: 13

This module is also available as part of the value Package – Business Essentials

Price: $22.00

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Accelerate Chat

30 min Coaching Conversation
60 min Coaching Conversation is also available. Click here.

 

Program details click here

Price: $197.00

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