Retaining New Clients
Retaining New Clients - Introduction:
I’m often asked by salon owners to help them attract more new clients for their struggling and unprofitable salons.
They believe that more new clients are the answer to their business woes, and so the majority of their marketing efforts (and dollars) are continuously focused on gaining more new clients.
However, if you review your figures for the past year, you’re almost guaranteed to find that your salon has actually had bucket-loads of new clients coming through. Unfortunately, a fairly big percentage of them didn’t stick around and become regular, loyal clients...and this is something that requires your attention.
This comprehensive module explains why it's important to have specific strategies in place to increase the retention rate of new clients. It also outlines the 9 major action steps required to implement these strategies.
This module includes a PDF document outlining:
- Why retaining new clients is vital to your salon growth.
- The 9 major action steps required to retain a new client.
Included resources in editable Word format are:
- Salon Audit Checklist
- Client Information Card Template
- Client Consultation Form Template
- New Client Welcome Letter Template
- Follow-up Phone Call Script Template
This module is also available as part of the value Package - Client Retention