The Salon Newsletter

by Pam Stellema

The Salon Newsletter 

Module Lead-in:

With other salons in your trading zone always looking for ways to lure your clients away with better, brighter offers, and social media providing greater exposure for them to do so, it’s essential that you find a way to stay ‘front of mind’.

An informative newsletter is a great way to do just that.

It can be a very powerful marketing tool for your salon or spa - if you get it right. It’s important though to remember that the purpose of your newsletter is not to simply try to sell something to your clients. Doing this inevitably leads to loads of un-subscribes, and you’ll end up with no-one left on your email list.


This module helps you to understand why you need to create and send salon newsletters and includes practical strategies you can use to create the right newsletter for your salon or spa.

This module includes a PDF document outlining:

  • Why a salon newsletter is an important tool for client retention and increased sales.
  • How often you should send your newsletter.
  • Dealing with un-subscribes.
  • Creating a theme.
  • What to include in your newsletter.
  • Using salon software.
  • Using external software.
  • The best time to send your newsletter.
  • 2 bonus tips.

Included Resources in editable Word format are:

  1. Newsletter Planning Template
  2. Newsletter Creation Checklist

Pages: 18

🙂 This module is also available as part of the value Package - Salon Marketing

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Price: $30.00

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