Choosing the Right Retail Range
Choosing the Right Retail Range - Introduction:
If you want to make retail sales a big part of your revenue, then there are several things to consider before investing a large sum of money on a product range for your salon. Let’s take a step by step look at the things you should reflect on before taking the plunge.
Your Target Market
I’ve worked with many salon owners who’ve struggled to sell retail. No matter what they do, they simply can’t entice their clients to purchase retail from them. What I’ve found to be the biggest issue for these salons is a mismatch between their product range and their target market.
Choosing the right product range for your salon or spa is essential. If you choose the wrong range you may not be able to meet the needs of your clients and this in turn can reduce sales of both services and retail products.
Having the right supplier is also necessary to ensure ongoing support for your business.
This module discusses all these issues and gives you important insight into which product range is going to tick all the 'must-have' boxes if it's going to be a great fit for your business.
This module includes a PDF document outlining:
- How to identify the needs of your target market.
- What to expect from your supplier.
Included Resources in editable Word format are:
- Checklist for Choosing the Right Retail Range
- Checklist for Product Supplier
This module is also available as part of the value Package - Increasing Sales