Client Attraction

Information to help you to attract more clients into your salon

Let’s Talk About Your Point of Difference in the Salon & Spa Marketplace

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In today’s crowded marketplace full of salons and spas, it’s more important than ever to have a Point of Difference. Today’s video from the SalonSavy Beauty Biz Group explores how to find your point of difference so you can stand out from your competitors. What’s Your Point of Difference in Your Salon or Spa Business?

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Let’s Talk About Client Attraction for Salons & Spas Using Your Website

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Hi and welcome to this post.  In this post, I have a video for you from my Live Chat series appearing in the SalonSavy Beauty Biz Group in Facebook. We’ll be taking a closer look at how you can use your website more effectively to attract more new clients to your salon or spa. I…

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13 Powerful Strategies to Kick-Start Your Spa in the New Year

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At the beginning of each year, most of us make a mighty dollop of personal New Year’s resolutions; get thinner, get fitter, stop smoking, drink less, or maybe it’s all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new…

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How Blogging Can Attract New Clients to Your Salon or Spa

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First, let’s clear up any confusion about what a blog actually is. According to most dictionaries, a blog is simply a Weblog or online diary. When I first heard about blogging many years ago, I remember thinking “Who wants to read stuff from something called a blog?” It all sounded a bit iffy to me at…

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132 Lost Clients

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What would you do if you found out you had lost the opportunity to gain 132 new salon clients? Personally, I’d be devastated. So, let me tell you a true story about something that happened to me recently. Late last year, I ordered 8 cushion inserts online.  I ordered these particular inserts for 2 reasons: They…

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When New Clients Matter Most to your Salon or Spa

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Are you stuck in a permanent client attraction frenzy? If you are, then let me assure you that you’re not alone. Most salon owners are continuously on the hunt for new clients, which begs the question, “What happened to all the previous clients that have patronised your business in the past?”. But, I won’t get…

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22 Ways to Catapult Your Salon Profits Immediately

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Another year is underway, resolutions were made, and hope for a more financially successful year is in the air. While it’s great to be optimistic about what lies ahead, we all know that what actually gets you from a resolution to a result are the actions you take to make things happen. So let’s take…

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Why Gaining New Salon Clients Isn’t Always the Solution to Your Problems

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My coaching clients are encouraged to ask me as many questions as they want to find a solution to their problems. Probably the top question I get asked is “How can I get more new clients?”. I must admit I find this question a little frustrating. Not because the salon wouldn’t benefit from new clients,…

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The Best Low-Cost Salon Marketing Strategies

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From a business perspective, your best-kept secrets are often your salon and your services…and that’s not a good thing! Today, it simply isn’t enough to be the best at what you do and thus expect to turn your business into a roaring success – no matter how many Facebook inspirational quotes tell you otherwise. If your…

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Super Simple Strategies to Keep Your Salon Clients Returning.

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Clients disappear from your salon for all sorts of reasons.  Some things you can’t do anything about (like clients who move interstate or die), but other solutions, which can be incredibly simple, are often overlooked. Replacing lost clients is actually one of the biggest expenses in any salon.  Did you know it costs at least…

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