Retail Sales

Making the Most of Your Retail Sales

Today’s salon, spa or clinic has changed dramatically from 30 years ago. How? Back then, a beauty biz could turn a healthy profit just from supplying services alone. As a matter of fact, retail was often considered the cream on the cake rather than an integral part of the profit formula. How things have changed!…

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Why Retail Sales Can Make or Break Your Salon or Spa

The fairy tale version of owning a salon or spa is that you learn your trade, start your own business, deliver outstanding treatments and gain a large and loyal clientele that will make you both rich and fulfilled.  This is the happy-ever-after version! The truth, however, is that you learn your trade, start your own…

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Let’s Talk About Retail Samples in Salons & Spas

Learning how to use samples effectively in your salon and spa is essential if you don’t want to lose valuable retail sales. In this Live Video from the SalonSavy Beauty Biz Group, I talk about how samples should and should not be used to help promote and increase your retail sales.     How to…

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5 Essential Strategies to Generate More Salon Profit

I’m often asked this question by salon and spa owners, ‘How can I increase my revenue (turnover)?’. In fact, if staying in business and taking home a decent personal wage are the goals, the question should actually be ‘How can I make more profit in my business without working any harder than I already do?’…

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Who’s The Most Important Person in Your Salon?

If you have hired the right person, the fact is that your receptionist is likely to be the most important person in your salon. If they do their job well, your appointment columns will be busier, your upsales will be greater, your clients will feel happier, and your retail sales will be better than they’ve ever…

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