Salon Profitability

Information to help you increase the profitability in your salon

Making the Most of Your Retail Sales

Today’s salon, spa or clinic has changed dramatically from 30 years ago. How? Back then, a beauty biz could turn a healthy profit just from supplying services alone. As a matter of fact, retail was often considered the cream on the cake rather than an integral part of the profit formula. How things have changed!…

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Why Retail Sales Can Make or Break Your Salon or Spa

The fairy tale version of owning a salon or spa is that you learn your trade, start your own business, deliver outstanding treatments and gain a large and loyal clientele that will make you both rich and fulfilled.  This is the happy-ever-after version! The truth, however, is that you learn your trade, start your own…

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Let’s Talk About Retail Samples in Salons & Spas

Learning how to use samples effectively in your salon and spa is essential if you don’t want to lose valuable retail sales. In this Live Video from the SalonSavy Beauty Biz Group, I talk about how samples should and should not be used to help promote and increase your retail sales.     How to…

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5 Essential Strategies to Generate More Salon Profit

I’m often asked this question by salon and spa owners, ‘How can I increase my revenue (turnover)?’. In fact, if staying in business and taking home a decent personal wage are the goals, the question should actually be ‘How can I make more profit in my business without working any harder than I already do?’…

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6 Easy Ways to Increase Your Spa Client’s Average Spend.

First off, let’s be clear about what I mean by ‘Client’s Average Spend’? Well, it just means the average amount of money each client spends in your salon or spa at each visit.   A 2-second tuition on how to measure this is to take a look at how many visits to your salon you…

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13 Ways to Keep Your Salon and Spa Clients Returning

Unless you’re the odd one out, your salon or spa is probably losing clients without even noticing them slip away. Today, there is a great deal of competition for the same clients, and unfortunately, client loyalty is not what it used to be. This isn’t always because salons were better back in the day, but…

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13 Powerful Strategies to Kick-Start Your Spa in the New Year

At the beginning of each year, most of us make a mighty dollop of personal New Year’s resolutions; get thinner, get fitter, stop smoking, drink less, or maybe it’s all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new…

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7 Ways To Prepare For Your Best Salon Christmas Ever

Yes, I know. Everyone hates thinking about Christmas being just around the corner, but when you’re in the beauty business and it’s your busiest time of year, then heading in without a plan isn’t the wisest move. With a bit of time up your sleeve, you can prepare yourself properly, and that should ensure you’ll…

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132 Lost Clients

What would you do if you found out you had lost the opportunity to gain 132 new salon clients? Personally, I’d be devastated. So, let me tell you a true story about something that happened to me recently. Late last year, I ordered 8 cushion inserts online.  I ordered these particular inserts for 2 reasons: They…

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Are You Losing Valuable Spa Retail Sales To The Web?

More than ever, salon owners have to compete with the internet for retail sales. What makes this even worse is that sometimes your competitors are the very businesses that you’re buying your professional products from.  And when this happens, it means that your clients, whom you’ve spent valuable time educating about these products, can purchase…

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