Salon Sales

Information to help you increase both your retail and service sales within your salon

Making the Most of Your Retail Sales

Today’s salon, spa or clinic has changed dramatically from 30 years ago. How? Back then, a beauty biz could turn a healthy profit just from supplying services alone. As a matter of fact, retail was often considered the cream on the cake rather than an integral part of the profit formula. How things have changed!…

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Why Retail Sales Can Make or Break Your Salon or Spa

The fairy tale version of owning a salon or spa is that you learn your trade, start your own business, deliver outstanding treatments and gain a large and loyal clientele that will make you both rich and fulfilled.  This is the happy-ever-after version! The truth, however, is that you learn your trade, start your own…

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Let’s Talk About Retail Samples in Salons & Spas

Learning how to use samples effectively in your salon and spa is essential if you don’t want to lose valuable retail sales. In this Live Video from the SalonSavy Beauty Biz Group, I talk about how samples should and should not be used to help promote and increase your retail sales.     How to…

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5 Essential Strategies to Generate More Salon Profit

I’m often asked this question by salon and spa owners, ‘How can I increase my revenue (turnover)?’. In fact, if staying in business and taking home a decent personal wage are the goals, the question should actually be ‘How can I make more profit in my business without working any harder than I already do?’…

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6 Easy Ways to Increase Your Spa Client’s Average Spend.

First off, let’s be clear about what I mean by ‘Client’s Average Spend’? Well, it just means the average amount of money each client spends in your salon or spa at each visit.   A 2-second tuition on how to measure this is to take a look at how many visits to your salon you…

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13 Powerful Strategies to Kick-Start Your Spa in the New Year

At the beginning of each year, most of us make a mighty dollop of personal New Year’s resolutions; get thinner, get fitter, stop smoking, drink less, or maybe it’s all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new…

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7 Ways To Prepare For Your Best Salon Christmas Ever

Yes, I know. Everyone hates thinking about Christmas being just around the corner, but when you’re in the beauty business and it’s your busiest time of year, then heading in without a plan isn’t the wisest move. With a bit of time up your sleeve, you can prepare yourself properly, and that should ensure you’ll…

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Are You Losing Valuable Spa Retail Sales To The Web?

More than ever, salon owners have to compete with the internet for retail sales. What makes this even worse is that sometimes your competitors are the very businesses that you’re buying your professional products from.  And when this happens, it means that your clients, whom you’ve spent valuable time educating about these products, can purchase…

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Answering the WIIFM Question for your Readers

I see lots and lots of marketing posts from salon and spa owners on social media. Some are great, most are average and some are downright terrible 🙁 What’s the difference? Well, some do a fantastic job of answering the ‘What’s In It For Me‘ question, and others don’t even give it a go. What’s…

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22 Ways to Catapult Your Salon Profits Immediately

Another year is underway, resolutions were made, and hope for a more financially successful year is in the air. While it’s great to be optimistic about what lies ahead, we all know that what actually gets you from a resolution to a result are the actions you take to make things happen. So let’s take…

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