retailing products

by Pam Stellema

425 Commonsense Business Tips for Salons, Spas & Clinics

A comprehensive overview of commonsense business tips and strategies to inspire, motivate and educate all salon, spa and clinic owners.

Author Pam Stellema, SalonSavy

Price: $10.00

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3 1/2 Secrets to Salon Success

3 1/2 Secrets to Salon Success E-book

A fabulous e-book for salon and spa owners that will outline the key strategies you can use to improve business and grow profits in your salon or spa.

Easy to read and even easier to understand, this 169 page book will leave your feeling more positive, more knowledgeable and ready to kick-start your salon success.

Author: Pam Stellema

more information…….

Price: $25.00

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Retail Mastery for Salons and Spas

Retail Mastery for Salons and Spas.

***Companion Module –  Choosing the Right Retail Range

Module Introduction

No longer can a salon or spa rely solely on their service revenue to pay their bills and generate a profit. Today, the profits derived from services alone are simply not sufficient to furnish, equip, or run a salon that delivers cutting edge treatments.

It’s now more important than ever for every salon and spa to have substantial retail sales to boost their profits, and salons and spas that have a strong focus on selling retail will invariably be more profitable than those whose focus is primarily on providing services.

Improving your retail sales requires a multi-pronged approach. You need:.


This module explains the impact that increased retail sales can have on your profits. It offers easy-to-implement strategies to show you how to increase your retail sales and keep your team motivated to sell take home products to their clients.

This module includes a PDF document outlining:

  • Choosing the Right Retail Product Range
  • Retail Product Pricing, Placement and Display
  • How to Motivate Your Team Members to Retail
  • Setting S.M.A.R.T. Retail Targets 
  • Team Rewards and Bonuses
  • How to Gently Encourage Your Clients to Buy Retail
  • How to Secure a Sale
  • How to Close a Sale
  • Key Points for Successful Retailing

Information Pages: 33

Included resources in editable word format and PDF are:

  1. Profit Comparison Template
  2. Retail Product Sales Checklist
  3. Team and Client Motivator Checklist
  4. Mark-up and Margin Chart

Templates, Checklists and Charts: 4

Also available HERE

Price: $47.00

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Choosing the Right Retail Range

Choosing the Right Retail Range for Your Salon or Spa

Module Lead-in:

If you want to make retail sales a big part of your revenue, then there are several things to consider before investing a large sum of money on a product range for your salon. Let’s take a step by step look at the things you should reflect on before taking the plunge.

Your Target Market
I’ve worked with many salon owners who’ve struggled to sell retail. No matter what they do, they simply can’t entice their clients to purchase retail from them. What I’ve found to be the biggest issue for these salons is a mismatch between their product range and their target market…


Choosing the right product range for your salon or spa is essential.  If you choose the wrong range you may not be able to meet the needs of your clients and this, in turn, can reduce sales of both services and retail products.

Having the right supplier is also necessary to ensure ongoing support for your business.

This module discusses all these issues and gives you important insight into which product range is going to tick all the ‘must-have’ boxes if it’s going to be a great fit for your business.

This module includes a PDF document outlining:

  • How to identify the needs of your target market.
  • What to expect from your supplier.

Included Resources in editable Word format are:

  1. Checklist for Choosing the Right Retail Range
  2. Checklist for Product Supplier

Pages: 11

Price: $22.00

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Upgrades and Add-on Sales

Simple Secrets to Successfully Up-Selling Salon Spa Services

Module Introduction

Have you ever stopped to consider what impact a small additional service sale to each client would have on your profit margin?  It’s much greater than you probably realise.

When additional services, that cost you very little in extra product and time, are regularly provided to clients, it can result in lots of healthy profit for your business.   And who doesn’t want that?

Even a small salon or spa, with as few as 3 operators, could generate an additional $45,000+ in revenue each year simply by increasing the average client-spend by as little as $10.


You know as well as I do the value to your business when you can increase the client spend consistently. The difficult part is the ‘consistently’ part of the formula.

This module shows you how to introduce this highly profitable strategy into your salon in a consistent manner and add thousands of additional dollars to your revenue each month.

This module includes a PDF document outlining:

  • Why your salon or spa must up-sell services
  • 5 Secrets to Up-selling Success
  • Overcoming Employee Resistance to Selling
  • Overcoming the Major Obstacles to Sales
  • How to Conduct Effective Team Training for Up-Selling
  • Goal Setting
  • Your Leadership Role

Information Pages: 30

Included Resources in editable Word format are:

  1. Weekly Goal Setting Template by Day
  2. Master Template – Complementary Services List
  3. Team Members – Brainstorming Template
  4. Sample In-salon Sales Script
  5. Sample Booking Sales Script

Price: $30.00

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Full Day Strategy Session

Discover just how fast you can grow your business with a full day, one on one, strategy session with an experienced and proven business coach who specialises in your industry.

9am to 5pm  – 8 full hours with a working lunch provided.
* Available on the Gold Coast or Brisbane only. Other locations will have additional travel costs.

Program details click here.

Price: $1,197.00

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