retaining clients

by Pam Stellema

Full Day Strategy Session

Discover just how fast you can grow your business with a full day, one on one, strategy session with an experienced and proven business coach who specialises in your industry.

9am to 5pm  – 8 full hours with a working lunch provided.
* Available on the Gold Coast or Brisbane only. Other locations will have additional travel costs.

Price: $1,597.00

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99 Reasons Why Your Clients Leave and What You Can Do About It.

This simple, but very truthful e-book came about because I wanted to give salon and spa owners a genuine insight into why their VIP (and profit-producing) clients often simply disappear one day.

To do this, I surveyed (in 2015 and again in 2017) a substantial group of Australian business women from all backgrounds, asking why they had left their favourite salons and never gone back.

Some of the answers I expected to hear (which were repeated many times over in the comments that were made), but some of them were unexpected and interesting.

Apart from clients leaving the area or dying (it happens), all of the reasons listed in this e-book can be addressed and overcome – and that really is good news.

All it really takes to slow down the rate of your client loss is to:
1. Have an awareness of what the issues are that make your clients happy and unhappy.

2. Be willing to realise that maybe you or your team members may be guilty of engaging in some unwanted behaviours.

3. Take the required action to make sure these negative experiences for your clients are minimised as much and as often as possible.

4. Continuously maintain and enforce the positive changes you’ve made.

5. Remember every minute of every day, that without clients, you don’t have a business.

Price: $15.00

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Making Money from Membership Programs

Make money from your salon or spa membership program.

Module Lead-in:

The idea of having a membership program for your salon or spa can be very appealing. They certainly seem very attractive at first glance and a great way to bind clients to your business.

However, before you rush headlong into introducing any type of membership program, there are some very important elements you must consider first.

What may bring you short-term gain (money), may also bring you long-term pain (additional workload and expenses), and this can be true of many of these programs if meticulous planning and analysis is not done before you get underway…

Overview:

This module outlines the pros and cons of various types of Membership Programs for your salon or spa.

It also includes a sample Membership Program that will ensure not only client retention but profitability also.

This module includes a PDF document outlining:

  • The pros and cons of  4 different membership program styles.
  • Sample membership program.
  • 9 key points to consider before you get started.

Included Resources in editable Word format are:

  1. Membership Program Template

Pages: 19

🙂 This module is also available as part of the value Package – Increasing Sales

Price: $37.00

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3 1/2 Secrets to Salon Success

3 1/2 Secrets to Salon Success E-book

A fabulous e-book for salon and spa owners that will outline the key strategies you can use to improve business and grow profits in your salon or spa.

Easy to read and even easier to understand, this 169 page book will leave your feeling more positive, more knowledgeable and ready to kick-start your salon success.

Author: Pam Stellema

more information…….

Price: $25.00

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