Customised Letters for your Salon or Spa
New Client Letters
Have you ever been to a new salon and never returned? Perhaps you didn’t click with your therapist/stylist, or perhaps you were a little disappointed in the treatment or service you received on your first visit.
Whatever the reason, unless that salon had a good strategy in place to lure you back to give them a second chance, they probably lost you for good.
The very same thing is happening in your salon.
Can you afford to just sit by idly and allow it to continue?
I would say “definitely not“.
Research suggests that only between 25 and 50 percent of new clients return to a salon after their first visit. However, research also tells us that if you can get a new client to come back for a second visit, you have up to a 70 percent chance of retaining her, and a third visit means she will finally become a real client who is likely to stay.
If this research is accurate, then it’s incredibly important to have a strategy in place that will get your new prospects to return, and give your salon a second chance to impress them.
One incredibly simple way to achieve this is to send your new prospect a personalised “Thank You and Welcome” letter. This letter needs to let your new prospective client know how much you appreciate her business, and at the same time also needs to highlight the things that make your salon special and unique.
This is why a standard template letter will always fall short of the mark. It simply can’t convey the essence of what your salon can offer, or why you are so different from the rest.
A quality New Client Welcome Letter, accompanied by the right incentive, will almost guarantee that your new prospective client will give you a second chance, and that means you are well on your way to retaining her as a regular client.
If you need to implement this into your salon, but don’t know where to start, then all you have to do is get in touch, answer a few simple questions about your salon, and I will create a custom letter that you can use to capture more of those clients who are currently slipping out of your grasp.
Don’t wait any longer and continue to lose valuable clients from your salon. Get in touch today, and start keeping the clients you have worked so hard to gain in the first place.
Getting Missing Clients to Return
The only thing worse than having a new client who does not return, is to have a regular client go missing. These clients are your lifeblood. They come on a regular basis for services, purchase retail and hopefully refer their friends to your salon or spa.
When these clients disappear from your appointment pages, you need to take notice, and it needs to be fast. Losing a regular client from your business is a major setback; but one that is fixable if you act quickly and decisively.
Many clients who leave your business to try somewhere else realise that they’ve made a big mistake and would dearly love to return, but feel just too embarrassed to do so. A well worded letter can overcome this feeling, and make them feel welcome back in your salon.
Regaining lost clients in your business is essential to your financial wellbeing. After all, it costs 91% more to gain a new client than to keep an existing one. So if you need a hand to lure your missing clients back to your business, then get in touch, and let me help you to create the perfect custom letter that will make your clients glad they returned.
Only $97 for any fully customised A4 Letter for your salon or spa.
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