How to Make the Internet Your #1 Business Partner

How to Make the Internet Your #1 Business Partner

It doesn’t seem so long ago that having a web presence was entirely optional. The long-standing and ever-ready Yellow Pages was still thriving and meeting a big portion of your client attraction requirements quite well.

However, all that’s changed dramatically.

Competition on the ground has increased, with more salons and spas popping up in most suburbs. And this means of course, there’s an even greater need to stand out among the crowd these days.

The once-optional web presence has now developed into an absolute essential for all businesses that want to be found by potential clients.

Your web presence can be broadly broken down into your website and various social media platforms; both important, but often serving different needs.

Website

Your website forms an important part of your business brand, and is in fact, the primary client attraction tool for your salon or spa. It provides your prospective clients with a sneak peek of your salon, which in turn allows them to feel confident enough to make that initial appointment.

But not all websites are equal in terms of their ability to help prospects find you in the first place.

The truth is that a visually appealing website, while lovely to look at once found, may not necessarily be helping you to get discovered by those prospective clients looking to do business.

Here are a few points to consider when optimising your website for client attraction purposes.

SEO: Improving your Search Engine Optimisation (SEO for short) helps search engines such as Google, Bing, Yahoo (plus all the others) find your website when a prospective client types key words into her search bar. If you’re responsible for your own website maintenance, then take the time to learn more about how S.E.O. works, and then keep your website updated with the necessary changes.

If you’re not technically minded, do some research and find a reputable company to help you improve your search rankings. It’s well worth it, given that the internet is now the number 1 place people go to find a new service provider and most people seldom scroll past the first page of search results to find what they’re looking for. It really does pay to be on page 1 of those search results.

Blog: An entertaining and informative blog on your website helps to accomplish several things.

First the fresh content supplied by adding a blog article will help improve your SEO. Search engines are constantly striving to find fresh, up-to-date and relevant content for their customers (you and me), and so interesting blog articles help them to achieve their goal, which in turn helps you to achieve yours (being found).

As well as improved SEO, a well-written article also offers you the chance to showcase your professional expertise to prospective clients who’ve found your website. Keeping this in mind, remember to write in a non-technical way so that your readers (who won’t be industry professionals) can easily understand what you’re trying to tell them.

For those of you who have video skills, adding a video makes your website very attractive to the search engines and you can add these to your blog also.

Whether you choose to write text articles or upload videos, do so regularly (at least twice a month) to maintain the need for fresh content.

User Friendliness: No matter how attractive your website may look, if your readers find it hard to navigate around, then there’s a better than average chance that they’ll click out and go elsewhere. Try testing your own website for this by asking yourself:
• Can my readers easily find the information that they’re most interested in?
• Is it structured in a way that allows them to drill down to find a specific treatment or category of treatments quickly and effortlessly?
• Is the information easy to understand and based on the benefits they will receive, rather than the technical aspect or the method of delivery?
• Have I included good photographs where appropriate, to help the client understand what I’m trying to say?
• If I were the prospective client who knows nothing about my business, have I provided enough information to encourage them to make a booking, or at least an enquiry?

Contact page: There is nothing more frustrating for a prospective client, who has taken the time to read through your information, than to send an enquiry and never receive a reply. If you have a contact page on your website (and you should), then ensure you’re checking your emails regularly every day, so that you don’t lose the chance of gaining a new client due to poor communication skills.

e-Store: In a previous article, I discussed how important it was to protect your retail sales from on-line competitors. One way you can do this is by having an e-store on your own website so that your current clients can re-purchase a product they’re currently using without going elsewhere.

With this option in place, clients are less likely to head off to other websites in search of their favourite product when they’re running low.

As well as retail product, your e-store can also provide the option to purchase profit-boosting gift vouchers.

This is a great convenience for purchasers who live outside your trading zone when they want to purchase a voucher for someone who lives close to your salon or spa. As with your contact page, you need to be aware of product orders, so be sure to keep a close eye on your emails where you’ll be notified of sales and payments.

If it’s been a while since you’ve actually visited your own website, make time to do so soon. Try to navigate through your site as if you were a new prospect looking for information.

Ask others to help you with this task by giving them a particular service or information to look for and then presenting you with their feedback. Make sure to ask them to time how long it took to find what they were looking for and most importantly, act on the information you receive.

Social Media

Social media platforms are often places where your existing clients will go to connect with your business and check out your latest promotional offers. This makes them, in most cases, more of a client retention/sales tool.

There are so many social media options to choose from today, that it’s easy to get totally confused about which ones you should choose, as well as when and what you should post. You want to make sure that the valuable time you invest in posting on social media is going to provide a worthwhile return for your business.

The truth is that there’s no ‘one right social media option’. Your choice will depend on where your potential and existing clients like to visit.

For some it’s Facebook, others Instagram, maybe Twitter, or it could be any one of the dozens of choices now available.

The best advice I can give you is to find out where your clients like to hang out online and focus on 2 or 3 social media platforms at the most. Any more than that and you’re sure to be spending too much time online, leaving you not enough time to manage your business effectively.

To find out what the best sites for you are, consider asking your new clients where they first heard about you, and possibly survey your existing clients also. This should provide you with enough information to decide on where you should concentrate your online marketing.

Special tip: Many business owners make the mistake of bombarding their online readers and prospects with “why you should buy from me’ messages.  Readers soon get tired of these types of posts and tune out quick smart.

Whether it’s your blog articles or social media posts, the rule of thumb is generally about 80% of your posts should provide worthwhile and feel-good information for your readers, leaving 20% for promotional messages about your business and services.

Remember, you have to woo, romance and engage your readers before you have the right to ask for their hand in everlasting commitment.

How to Easily Get More Online Reviews (and more clients) for Your Salon or Spa

How to Easily Get More Online Reviews (and more clients) for Your Salon or Spa

If you’re in business and have never given online reviews much consideration, it’s definitely time to do so.

Generating positive client reviews on platforms such as Google and Facebook can have a major impact on your new client acquisition, with 85% of consumers trusting online reviews as if they were a personal recommendation!

With this astonishing statistic in mind, it’s definitely worth the investment of your time to ensure your businesses is generating regular and positive online reviews. 

And doing it is not as difficult or time-consuming as you might think. As long as you have happy customers with access to the internet, it can be as simple as a quick click and comment.

Now you might think that a happy client will always be inclined to leave your business a review without being prompted.  Unfortunately, this isn’t generally the case. 

As a matter of fact, most clients don’t even think about leaving a review unless it’s to complain about something, and that’s definitely not the kind of review you want. With this in mind, it’s imperative that you regularly ask satisfied clients to post a review.

So, how do you get your clients to leave that review? 

It’s pretty straightforward!

All you have to do to entice happy clients to leave a positive review is to remove any awkward or time-consuming barriers they might encounter, and you can do this by providing the direct links required to the review site.   Once there, the rest flows naturally.

 

Facebook

One thing to consider before you get underway is that you need to have ‘Recommendations’ (the new and improved (?) version of Facebook Reviews) turned on in your Facebook business page.  If you’re not sure how to do this, here’s a handy tutorial provided by Facebook:  Facebook link

 

Google

You will also need to verify your business with Google so that your clients can leave a review for your business there. Follow the link to find out how to do that: Google link

Now that you’ve done these things, you’re all ready to collect loads of client-attracting online reviews that will help you grow your business. 

Let’s move on to how to ask your clients for a glowing review or recommendation.

 

Ask your happy clients to leave you a review/recommendation after their service.

There is never a better time to ask your clients to leave a review than just after she has had an exceptional treatment at your salon/spa.  You don’t even have to actually ask her yourself, but instead use a follow-up text message, including a link to your preferred review site.

A nice message along with a polite request that she leave a review if she was happy with her service should get things happening for you. Once you’ve gathered up reviews and recommendations from your existing clients, you can automate this request by adding the appropriate links in your New Client Welcome email.

 

Include permanent links to review sites in your email footer when you send out your salon newsletter.

This is a great way to keep the idea of leaving a review in front of your clients.  It just sits there on the bottom of all your emails, wagging its tail like a friendly Labrador waiting to get a good head rub.

 

Reward clients to tempt them to leave a review or recommendation.

You’ve probably heard about the ‘What’s In It For Me’ mindset.  Basically, before any of us do anything for anyone, we ask ourselves ‘What’s in it for me to do this’.  With that being the case (and it is) when your clients ask themselves this question, the answer should be, ‘I’ll get a reward’.

It’s easy to monitor and reward clients as you are generally notified if someone has left a review or recommendation.  You can then invite that client to come into your salon and pick up a small salon voucher as their reward.

 

What happens after you actually get a review or recommendation?

Considering that someone has taken time out of their busy day to leave a nice comment about your business, it’s only polite to respond with a ‘thank you’ and a short message.  This shows other review readers that you value your reviews and are listening to what people have to say about your business.  Reviews without a response look very sad and lonely indeed.

 

What happens if you get a negative review?

Don’t be fearful of a negative review here and there.  I doubt there is a single business that has never received a not-so-fantastic review from an irate customer at some point. 

The way to deal with this kind of review is to treat it in the same way as you would a positive review.  Thank the reviewer and address the issue that has been mentioned. 

Show you are more than willing to fix any problem mentioned and then do so.

Whatever you do, don’t start an argument online or try to make excuses.  This does not look good and other readers will see you as not being customer service oriented. Simply show you are happy and willing to make things right for the client with the complaint.

Research shows that 95% of customers who have a complaint that is dealt with well will go on to become loyal fans of your business and will even refer other customers to you.

 

There you have it.  Getting reviews is much simpler than you probably thought it was going to be.  The secret to success is to make it easy for clients by providing them with the direct links to the places where you want your reviews to show up and many will happily leave you a glowing review that will help you gain many more new clients for your salon or spa.

 

Jazz Up Your Service Menu and Increase Your Sales

Jazz Up Your Service Menu and Increase Your Sales

Have you ever heard the saying, ‘You can’t sell a secret’? It’s worth remembering. After all, what point is there in having a beautifully appointed spa, with an amazing range of pampering and remedial treatments on offer, if no one knows anything about them? This is where a well-planned spa menu not only educates but also entices potential and existing clients to experience more of the treatments your spa has to offer. Your menu needs to be much more than simply a price list that contains every treatment you offer. Instead, it should be crafted with increasing sales in mind. There’s no question that a well-designed menu will help to generate additional revenue, but the amount of revenue it generates will be determined by the treatments you include, the description of each treatment, and the way the content is presented to the reader.

What goes out and what stays in…

Stays In

Naturally, your menu should include your most popular and profitable services. These are the services you know your target market is interested in having and the ones you know will return a healthy profit also. If you’re a start-up business without any information on past sales, then it’s important to do your market research on this topic before creating your first menu. Don’t blindly assume that your clients are going to want the treatments you want to provide, as this isn’t always the case. Your spa will also benefit from including some essential spa policies on your menu. This will help to overcome many exasperating issues spa owners deal with such as late arrivals, no-shows, last minute cancellations, inappropriate cell phone usage and bringing along their children to their spa appointment. And of course, you need to include all your contact information (including website), opening hours and location so that readers can easily make their booking.

Goes Out

To create a profit-generating menu, you need to begin by eliminating space-wasting treatments from your menu that are both unpopular and unprofitable. Don’t be tempted to include every single service your spa provides, as unless you have unlimited space, this isn’t practical and won’t help you to sell your top profit-makers. The same principle applies to your add-on treatment options. Include only those that will help to increase sales and profits. It’s pointless to use a valuable line of space on a $10 upgrade service when that space could have been used to promote a $100 facial or body treatment instead.

Menu Size – Is bigger really better?

The ultimate goal of your spa menu should be to help increase not only sales but more importantly, profits. This is not necessarily achieved by listing every service on offer as mentioned earlier. By eliminating the less popular or unprofitable services from your menu, you will often be able to stay with a standard DL tri-fold brochure, which means you will eliminate the additional cost involved in producing more expensive booklet-style menus. However, if your spa offers a wide range of higher-priced and exclusive services that require more descriptive text and images required to convince readers to buy, then a more lavish booklet-style brochure may be in order. Choose the style of menu that best fits in with your spa branding. An expensive day spa needs a higher quality menu, but a small regular spa may be well served by a tri-fold brochure. The important thing to remember is that you want to be able to freely hand out your menus to prospects and clients without worrying too much about the cost involved. If you are hesitant to hand out your menus because of the cost, then your menu is not able to do its job, which is to generate sales.

Service Descriptions – Should you focus on benefits or features?

Too often, I read service descriptions that are loaded with industry jargon or are a step-by-step outline of service inclusions. You may think this sounds professional and informative, but what your readers really want to know more about are the benefits they will receive from each treatment. This means, that instead of using words only other industry professionals understand, you need to use words that your readers will understand. If you’re not sure if you are focusing too much on service features and not enough on benefits in your service descriptions, consider whether your text delivers solutions to reader’s problems. As an example, does it tell the reader that her skin will be deeply hydrated (benefit) or does it say you include Hyaluronic Acid (feature)? Does it talk about diamond tips (feature) or tell the reader that her skin will be softer, smoother and more evenly toned (benefit)? When space is short, it’s always preferable to focus on the benefits clients will get from their treatment, rather than the delivery method and ingredients used.

Menu Layout – What goes where?

The layout of the services on your menu is also important to improve readability. You want to ensure that your readers see the most profit-generating and popular services first. With this in mind, consider your service category placement carefully. Your goal should be to make finding popular and profitable services an easy task for your readers. Don’t make them hunt for the services they want to know more about (and you want to sell). Keep these VIP services towards the beginning of your menu, and use the less obvious areas of the menu for the basics such as waxing and tinting (unless, of course, these are your specialist services). Also, consider how you can use service categories to help your readers find services more easily. As an example, you may want to consider breaking down your facials into various categories (depending on the style of spa you have). Some spas might break facials into Relaxation-style and Remedial. Others might use categories such as Facials, Skin Treatments and Peels. You might also want to break up your body treatments into Massage Therapy and Body Treatments to make it easier for your readers. Look for ways to segment your services so that readers can easily find what they may be interested in having, and avoid the temptation to lump as much as possible under a single category heading. Do your best to simplify your reader’s job of finding the service they want.

Menu Readability – If they can’t read it, they won’t buy it.

I’m an avid collector of spa menus. One thing that frequently stands out to me is the fact that these menus are often next to impossible to read. This is generally due to the use of a quirky font, tight line spacing and extra small text size due to trying to cram too much information into too small a space. If you want clients and prospects to actually read your menu, you must make it as easy as possible for them to do so. You can do this by choosing easy-to-read fonts for your text, increased line spacing so your text doesn’t look crammed in and, of course, making sure your font size is large enough to actually read with ease. By allowing some breathing room around your text, your service information will stand out more vividly.

Summary

The goal when creating your menu is to inform and tantalise your readers. It should show them clearly what benefits to expect and create an emotional response to that information. And finally, it should convert your readers into buyers by getting them to take the desired action of booking an appointment with your spa.
Blogging for Your Beauty Biz

Blogging for Your Beauty Biz

 

As a salon or spa owner, you probably think that blogging doesn’t belong in your world.

I’m here to tell you that you’re wrong.

Blogging is about sharing your expertise and establishing yourself as the go-to industry expert in your field.

It’s also about helping your website’s search engine optimisation, and considering your website is the premium way to attract new clients, that makes it pretty important to your beauty business.

 

Where should your blog live?

If you have a website, your blog should be part of that website.  It’s generally a specialised page on your website where you can continually add interesting articles and images that will be read by your visitors and subscribers.

You can get subscribers to your blog by adding a sign-up form to capture their names and email address.  Some blogs also offer a RSS feed to your subscribers also. Both of these methods deliver the article directly to your readers via email without them having to visit your website to get the new information.

In this article, I’m going to share with you some key things you need to know about successful blogging, so you get a great return on your time investment.

 

  1. Write for your readers but keep Google in mind.

First and foremost, when you write a blog post, you should keep your reader’s needs and interest front-of-mind.

Look for topics to write about that you know your readers will be interested in, and if you don’t know as much as you should about that topic, do some research and become better informed before you write your article.

One you’ve written your blog article, go back and look for ways to introduce key words and phrases into your copy, but be sure they sound fluid and natural as part of your content – there’s nothing worse than reading copy that is obviously stuffed with too many key phrases with no thought given to readability.

Try to include key words and phrases into your blog titles and subtitles also where possible, as this is very good for your Search Engine Optimisation (SEO).

 

  1. What images are best?

A great image, that easily relates to the content of your blog, is a must.

If you have your own images, that’s fantastic, but if not, you can either access free stock images from places such as Pixabay.com or Pexels.com. or purchase them from the hundreds of stock photo sites on the internet.

Having said this, try to avoid the images you see constantly on the internet.  Be authentic with your images whenever possible.

Quick tip: Don’t be tempted to pirate images off the internet.  This is not good business practice.

 

  1. How often should you post?

Once upon a time, the answer to this question was about once per month.

Today, I think that you could easily up that number to once per fortnight or even week.

While Google may love longer articles, most readers don’t, so I suggest you make your blog articles short and sweet – around 300-400 words should be enough.

If you find that you’ve gone way past this number of words, be ruthless with your editing and cull out the waffle until your article is informative, interesting and concise.

By doing this, your readers are more likely to make it to the end of your article and get the full benefit of reading it.

 

  1. What should you write about in your blog articles?

This one is easy.

You have a massive amount of information about your chosen profession locked away in your brain, so simply write about what you know, combined with what your readers want to know more about.

Be topical and include information that is relevant to what is going on currently.

Blog articles give you the opportunity to share your specialised information, all while establishing your expertise. A total win-win for both you and your readers.

  1. What shouldn’t you write about in your blog articles?

Boring stuff.  Technical stuff. Jargon- filled stuff. Buy-me stuff.

While you hope that writing an informative and interesting blog article will lead to either gaining a new client or perhaps selling something to someone, it should not written like a sales page.  This is definitely not the platform for trying to make a direct sale.

Be generous with great information and your readers will be impressed.

 

  1. What kind of personality should your blog have?

Your blog articles should reflect your salon or spa personality.  If you’re super-trendy, that should be reflected in your blog.  If you’re all about relaxation, that should be reflected in your blog.  Let your business personality shine through your words.

Remember, you cannot be all things to all people, so don’t try.  Understand who you are trying to attract with your writing and write for them.

 

  1. Use hyperlinks (what the heck is a hyperlink I can hear you asking)

If you use hyperlinks in your blog articles, you can easily send your readers to other information anywhere on your website, or even to another website altogether (though this shouldn’t be your goal). Check out where the hyperlink in this paragraph takes you.

By using hyperlinks, you can send your readers to other articles in your own blog or pages on your website such as the booking page, contact page, or a page with some detailed information about a service you may want to promote.

The idea behind this is to keep readers on your website, and exposed to your information, for as long as possible.

Where possible, try to keep your hyperlinks in the top half of your blog article (in case your readers don’t read to the very end.)

 

  1. Poor grammar and spelling mistakes give a bad impression.

Check, double check and triple check your blog article before you hit that post button.

Poor grammar and spelling sends the wrong message to your readers.  It gives the impression that you’re a bit sloppy and slapdash and that’s definitely not the impression you want to make.

Make sure to get fresh eyes to read your article before posting as it’s easy to miss mistakes in articles that you’ve written yourself.

You can even get software such as Grammarly.com , which has a free starter version, to check things over for you.

Quick tip: ease up on the use of exclamation marks!!!  One here and there is fine for emphasis, but too many detracts from your writing.

Another tip: if you’re writing in English, pick one style and stick with it. Nothing is more annoying than UK English sprinkled with a healthy dose of US English.  Find out the difference and choose your style.

Finally, no-one starts off as a great writer.  Most of us are truly stinky writers in the beginning, but if you persevere and keep practicing, you will get better!



How to Get a Positive Headstart on Your New Year

How to Get a Positive Headstart on Your New Year

As you’re reading this article, you’re probably thinking, ‘I don’t have time to think about the new year yet. I’m barely able to think about tomorrow, it’s just sooo busy’.

Unfortunately, that ‘busy-ness’ won’t last for long, but thinking about and planning for what’s going to happen months from now is what separates successful salon owners from those who struggle during the quiet times.

January and February can be very challenging months in the beauty business. They can feel incredibly busy, especially if you’ve sold truckloads of Gift Vouchers before Christmas. The only problem with this is, most people who redeem Vouchers don’t spend much extra, if anything, and this can mean a very poor trading period when it comes to money in the bank.

Unfortunately, whether you are making money or not, rent, wages and all the other normal business bills still have to be paid, and this is why it’s absolutely essential to think about, and plan for, making money in the early months of the new year.

 

Salon and Spa Marketing Ideas to Get You Through the Slump

So, what can you do to increase your cash flow for January and February in your salon or spa? Here are a few ideas to consider.

Have a Salon Membership Drive.

Membership sales can give your cash flow a much-needed boost as clients are required to pay a lump sum up front to enjoy the long-term benefits a membership program can bring.

To make the most of membership packages you’ll need to offer services that are popular with your clients (to generate interest) and are also based on value-adding rather than discounting, so as not to damage your services pricing integrity.

To generate interest from your clients, use the two good old marketing strategies of ‘scarcity’ and ‘urgency’ by making it available for January and February ONLY.  You also want to cap the number of packages you sell.  Once clients realise it’s a very limited offer, they’ll be more inclined to jump in and make the purchase.

Consider a few different Membership levels to hit different price points.

 

Promote your Prepaid Treatment Programs and Packages

Prepaid Treatment Programs and Packages are a little similar to memberships, but can be done a couple of different ways.

1.  Prepaid Treatment Programs that are designed to produce a definite outcome (think anti-aging/clear skin, pigmentation reduction, etc).  These programs are comprised of a varied selection of treatments that are designed to generate the best possible outcome for a particular skin condition.

The great benefit of these types of Treatment Programs is they introduce a variety of services and modalities to your clients.

Avoid the urge to discount your primary services, and instead, value-add to build out the value of the program.

As an example, if you are offering anti-aging or clear skin programs, you could include several LED treatments at no charge within the program.  This increases the value of the program without adding any real strain on your product or wages cost.

2. Prepaid Treatment Packages consisting of several (generally between 6-10) of the same treatment is also a great way to get a quick cash injection and for the client to get great value.

Packages of IPL/Laser with a bonus treatment area included at no extra charge, or Packages of Facials with free upgrades or bonuses are typical of what you can offer.

Be sure to package up your most popular services and create a value-add deal that your clients will find impossible to resist.

 

Have a Retail Sale

Too much stock sitting on your shelves after Christmas simply soaks up your money, which in turn, prevents you from investing in fresh seasonal stock which will turn over more rapidly and make you more profit.

An excess retail product sale is an easy way to shed excess stock purchased for Christmas and get back your financial investment.

Unlike services, you can occasionally discount retail stock without it hurting your business. With this in mind, consider having  either a straight percentage off the retail price on selected slow sellers (how big a % off will depend on the markup you’re enjoying) , or bundling a slow selling item with a top seller and selling for the price of the top seller only, or just a little more – almost like a gift with purchase.

 

Offer Clients a Salon Voucher as a Christmas Gift to be used in January or February

It’s nice to say ‘thank you‘ to your clients at Christmas and what better way than with a salon voucher.

When deciding what value to give, consider the amount the client has spent with you over the past year and base your gift amount on that.  Obviously clients who spend large amounts in your salon or spa regularly, deserve to receive more than the client who has the odd brow shape or lash tint.

Also, the idea is for the client to spend additional money when they redeem their voucher, so make it clear what the voucher is redeemable against.  As an example, if you give a $30 voucher to a client, you might want to stipulate that it can only be used on services valued at $90 or higher.

Most importantly the voucher must have a clear expiry date.  I suggest around the end of February to maximise your promotion.  When you give these vouchers to your clients, point this out so there are no issues around clients trying to redeem them after that date.

Make the voucher fully transferable to another person (this might introduce a new client to your salon) but don’t allow it to be used against retail purchases.

Once you’ve decided ‘what’ you want to offer to your clients, you need to decide how to get your marketing message to them.  Consider the following ways:

  • Add the information to your website
  • Have signage and hand-out information available in-salon
  • Send an email to your clients outlining your special offers
  • Include the information in your December Newsletter
  • Include the information in your January Newsletter (and get it out early in the month)
  • Be sure to include the information about your special offers in a team-meeting and ask your team members to talk to all their clients about what’s on offer.

 

Running a successful business always involves looking forward and planning in advance. This is especially true for those cash-strapped months after Christmas.  It’s not too late to plan for a healthy start to the new year if you start working on your promotions now.

 

How to Create Quality Videos for Your Salon in Just a Few Minutes

How to Create Quality Videos for Your Salon in Just a Few Minutes

Videos are now the BIG thing for social media.  They get more views, more shares and more comments so, given all that,  it’s probably a good idea to be using them.
The problem in the past has been that it’s been too time consuming and required a bit of a learning curve, and well honestly, who’s got time for that?!?
But I think I’ve found the perfect solution…
I’ve been using the free version of this resource for a while now, and it’s just getting better and better.  It’s fantastic for creating videos to share with your clients on social media and it’s super-easy to learn how to use.
Check out a couple of the videos I’ve created with Lumen5 so far.

and this one…

If you think these videos are a great idea (like I do), then head over to www.lumen5.com and try it out for yourself.
You’ll be making eye-catching videos for your business in no time at all!