Client Attraction and Retention
Grow Your Salon Profit With These 5 Simple Strategies
Do you remember your mother telling you "money doesn't grow on trees"? It's bound to be in your memory somewhere, probably in amongst "wear clean underpants in case you have an accident" and "someday your face will freeze like that". Well, like mothers usually are, she was absolutely right! Money doesn't magically appear like little green buds on...
How To WOW Your Customers Fijian Style
Bula! I have just returned from a wonderful week on the beautiful Fijian Island of Malolo where every passing Fijian greets you with “bula”. It means hello and welcome and comes with a big genuine smile that always stretches from ear to ear. Fijians know the secret. Fiji is a beautiful part of the world and the idea of going there was...
12 Sure Fire (Bad) Strategies To Guarantee That Your Competitors Will Love You
Do you ever wonder why all the hard work, sweat and tears you seem to plough into your salon isn't resulting in a big fat increase in your bank balance? What’s going on, or more importantly, what's going wrong? Well, maybe it's time to take a long hard look at your business to see if some less than desirable habits have begun to slip in under the...
Client Retention – The Hidden Secret to Success
Research tells us that it's up to 91% cheaper to retain a client than to gain a new one. If that's the case, then why do salon owners focus so much of their valuable time, money and energy on continually trying to find new clients, instead of looking for better ways to keep the ones they already have? The client retention rate for new salon...
Shotgun Marketing….Blasting Holes In Your Bank Balance
What I am about to say will upset some salon owners....get ready for it......contrary to common belief, not all advertising is good advertising! When times are tough and let's face it, they are still pretty tough, it's more important than ever to make your advertising dollars work harder for you. Shotgun marketing, as the name implies, relies on...
Are You Referring To Me?
Are you great at what you do? If you know you are, do you ever wonder why you are not getting more clients who refer their friends and family to you? The answer is quite simple really. People are L.A.Z.Y. Yes, it's true. Why should your clients bother to refer anyone to you? They pay you well for doing what you do, so what gives you the right...
I’m the ONE
I was going through my files today and I came across this very apt short article and I thought I would share it with you. You know me. I'm the one who never complains no matter what kind of service I get. I guess I just don't think it's worth wasting my energy confronting bad service. I'm the one who goes into a restaurant and sits for 30 minutes...
Sold!
Ever since I got back from Canada, my household electrical items have all decided to go on the fritz. I am sure it's a conspiracy. Something concocted between them while I was away as payback for leaving them to the mercy of unknown house-sitters. Well whatever the reason may be, I have had to purchase 2 new kitchen appliances already and dread...
Reactivating Missing Salon and Spa Clients
How many times have you walked past someone in the street or at the local shops and you suddenly realise that they used to be your client, but you haven't seen them in your salon in a very long time? Clients leave salons for all kinds of reasons. Sometimes they move away or perhaps hit a brick wall financially, but often they leave because they...
Ouch! Just Too Pushy
I had a GREAT chiropractor. He was gentle, professional and best of all he got results. The other thing that made him great was that he explained what the "process" was going to deliver at the very beginning of the treatment. All in all, I thought he was terrific. But something changed how I felt about going back to his practice. What could that...