Salon and Spa Business Performance
13 Questions to Help You Keep More Clients
Unless you’re the odd one out, your salon or spa is probably losing clients without even noticing them slip away. Today, there is a great deal of competition for the same clients, and unfortunately, client loyalty is not what it used to be. This isn’t always because salons were better back in the day, but more likely because there were simply...
How to Make the Internet Your #1 Business Partner
It doesn’t seem so long ago that having a web presence was entirely optional. The long-standing and ever-ready Yellow Pages was still thriving and meeting a big portion of your client attraction requirements quite well. However, all that’s changed dramatically. Competition on the ground has increased, with more salons and spas popping up in most...
How to Easily Get More Online Reviews (and more clients) for Your Salon or Spa
If you’re in business and have never given online reviews much consideration, it’s definitely time to do so. Generating positive client reviews on platforms such as Google and Facebook can have a major impact on your new client acquisition, with 85% of consumers trusting online reviews as if they were a personal recommendation! With this...
What To Do BEFORE You Buy That New Piece of Salon Equipment
Purchasing that new piece of equipment is a dream come true for many salon owners. They've saved the money, done the research, read all the literature, talked to various manufacturers, checked out their competitor's offerings and tested the equipment to ensure it works as promised - all the boxes have been ticked, and now they're ready to...
Jazz Up Your Service Menu and Increase Your Sales
Have you ever heard the saying, ‘You can’t sell a secret’? It’s worth remembering. After all, what point is there in having a beautifully appointed spa, with an amazing range of pampering and remedial treatments on offer, if no one knows anything about them? This is where a well-planned spa menu not only...
Blogging for Your Beauty Biz
As a salon or spa owner, you probably think that blogging doesn't belong in your world. I'm here to tell you that you're wrong. Blogging is about sharing your expertise and establishing yourself as the go-to industry expert in your field. It's also about helping your website's search engine optimisation, and considering your website is the...
Are You Putting on Your Own Oxygen Mask First?
In this article, I want to delve into why many salon and spa owners struggle to become successful. After all, the majority have the required technical skills, offer amazing customer service, and love what they do, so why aren’t they financially successful? It also begs these questions, Why aren’t they taking home a decent wage for themselves each...
Making Time for Salon Management
Over the years, I’ve had many salon owners come to me who want to improve their business. That’s great! What’s not so great, is the fact they want this miraculous improvement to happen all by itself, with little or no additional management time invested into their business. Let me share something important with you... Achieving growth and change...
Are You Running a Beauty Business or Simply Indulging in a Hobby?
Warning: This article may make you feel a bit uncomfortable! If you’re okay with that, keep reading. Truthfully, how are you spending your 9 – 5s? Are you working on the management of your business; monitoring your figures, developing strategic plans for growth, training your teams, discovering ways to reduce unnecessary expenses, improving...
The Small Changes That Bring Big Results in Your Salon or Spa
Sometimes it can be disheartening when your business is floundering and you don’t know what to do to fix it. Where do you start? What’s going to make the most difference in the shortest amount of time? The truth is that your business may need something entirely different from another person’s business to get it back on the right path. And the...
How to Generate Additional Salon Profit with Add-on Sales
Fact - Most spas are missing out on profitable sales every single day. Depending on the size of your salon or spa business, you could be missing out on anywhere between $20k to $100K per year from add-on sales that never happen; the serum with the facial, the brow tint with the lash tint, or the gel upgrade with the pedicure. Simple add-on...
Why Some People Thrive and Others Fail in the Beauty Business (or Any Business)
It often seems that some people appear to have the magic touch when it being comes to being successful. Everything they do just seems to be the right thing, at the right time - nohting ever seems to go wrong. Or maybe that's all an illusion…… [clickToTweet tweet="The truth is that successful people do things differently from those who try and...
How to Get a Positive Headstart on Your New Year
As you’re reading this article, you’re probably thinking, ‘I don’t have time to think about the new year yet. I’m barely able to think about tomorrow, it’s just sooo busy’. Unfortunately, that 'busy-ness' won't last for long, but thinking about and planning for what’s going to happen months from now is what separates successful salon owners from...
What To Do When Your New Recruit Really Sucks
Your salon has been getting busier, and so, you decide it’s time to hire an additional person to reduce the load and, hopefully, generate more revenue. After much planning and consideration, you find the ‘right’ person and offer them the job. Things look promising initially, and you breathe a big sigh of relief…and then the problems surface. As a...
How to Create Quality Videos for Your Salon in Just a Few Minutes
Videos are now the BIG thing for social media. They get more views, more shares and more comments so, given all that, it's probably a good idea to be using them. The problem in the past has been that it's been too time consuming and required a bit of a learning curve, and well honestly, who's got time for that?!? But I think I've found the...
6 Easy Ways to Grow Your Salon or Spa Business
It's not good enough to just go from day to day making a basic living from your salon or spa. Each day should be taking you a little closer to the business you dreamed of having, but that doesn't happen by accident. As the saying goes... 'If you're not prepared to change what your doing, don't expect anything else to change'. Having said that,...
Get More Done With Less Stress – Make a List
I’ve got to say, I’m a big fan of making lists! I have all kinds of lists in my life. Grocery lists, business lists, packing lists, to-do lists and the list goes on! But seriously, making lists in your business can help you to grow in so many ways. Not only does writing something down generally ensure it doesn’t get forgotten, but it also helps...
Making the Most of Your Retail Sales
Today’s salon, spa or clinic has changed dramatically from 30 years ago. How? Back then, a beauty biz could turn a healthy profit just from supplying services alone. As a matter of fact, retail was often considered the cream on the cake rather than an integral part of the profit formula. How things have changed! In today’s world of IPL, LED,...
6 Simple Steps to Conquer Overwhelm
We all feel overwhelmed at times. Too many things to do and not enough time to do them in. The real problem with overwhelm is that when it strikes, it tends to bring you to a complete stop. You just don’t know what action to take next, and so you take no action at all and therefore nothing is achieved. But there are some simple steps you can take...
Why Retail Sales Can Make or Break Your Salon or Spa
The fairy tale version of owning a salon or spa is that you learn your trade, start your own business, deliver outstanding treatments and gain a large and loyal clientele that will make you both rich and fulfilled. This is the happy-ever-after version! The truth, however, is that you learn your trade, start your own business, deliver outstanding...
How to Deal with No-Show Clients in Your Spa
No-show clients can leave you feeling like you want to pull your hair out on your good days, and completely throw in the towel on your bad days. They’re the bane of nearly every salon and spa owner’s life, and to top things off, the problem seems to be getting worse and not better. In this article, let’s take a look at why no-shows happen and...
Is It Ever Too Late To Woo Back a Missing Salon Client?
Missing Salon and Spa Clients How long is too long when it comes to trying to woo back a missing salon or spa client? That’s a really tricky question, but let’s take a look and see what can be done. To be honest, I’m all for an optimistic approach to re-activating a missing client. After all, what harm can you do? The worst-case scenario is that...
5 Essential Strategies to Generate More Salon Profit
I’m often asked this question by salon and spa owners, ‘How can I increase my revenue (turnover)?’ In fact, if staying in business and taking home a decent personal wage are the goals, the question should actually be ‘How can I make more profit in my business without working any harder than I already do?’ Almost every salon or spa owner I’ve met...
6 Easy Ways to Increase Your Spa Client’s Average Spend.
First off, let's get clear about what I mean by ‘Client's Average Spend’? It simply means the average amount of money each client spends in your salon or spa at each visit. A quick and easy way to measure this is to: 1. Calculate how many individual client visits you had over the past month (If the same client visited 2 or 3 times, these are...
13 Ways to Keep Your Salon and Spa Clients Returning
Unless you’re the odd one out, your salon or spa is probably losing clients without even noticing them slip away. Today, there is a great deal of competition for the same clients, and unfortunately, client loyalty is not what it used to be. This isn’t always because salons were better back in the day, but more likely because there were simply...
15 Top Tips to Get More Done in Your Spa Every Single Day
As a business coach, I regularly hear clients tell me that they simply don’t have enough time in each day to do what they need to. Whether it’s staff training, business planning, newsletter writing or something else they really don’t want to do, lack of time always seems to be the reason put forward. We all have the same amount of time to achieve...
13 Powerful Strategies to Kick-Start Your Spa in the New Year
At the beginning of each year, most of us make a mighty dollop of personal New Year’s resolutions; get thinner, get fitter, stop smoking, drink less, or maybe it’s all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new and better strategies to help you to achieve a...
7 Ways To Prepare For Your Best Salon Christmas Ever
Yes, I know. Everyone hates thinking about Christmas being just around the corner, but when you're in the beauty business and it's your busiest time of year, then heading in without a plan isn't the wisest move. With a bit of time up your sleeve, you can prepare yourself properly, and that should ensure you'll experience a much more prosperous...
The (It Didn’t Have To Be) Sad Story of the Salon Owner and Her New Employee
Once upon a time, a happy salon owner realised she needs to employ a new staff member because her business is growing and she didn't want to have to turn clients away. The very next day, a pretty young girl straight from college walked into her salon and offered her an attractive resume. The salon owner was uber-excited. After all, a potential...
How Blogging Can Attract New Clients to Your Salon or Spa
First, let’s clear up any confusion about what a blog actually is. According to most dictionaries, a blog is simply a Weblog or online diary. When I first heard about blogging many years ago, I remember thinking “Who wants to read stuff from something called a blog?” It all sounded a bit iffy to me at the time, but many years later I’ve embraced...