Salon and Spa Marketing
How to Make the Internet Your #1 Business Partner
It doesnât seem so long ago that having a web presence was entirely optional. The long-standing and ever-ready Yellow Pages was still thriving and meeting a big portion of your client attraction requirements quite well. However, all thatâs changed dramatically. Competition on the ground has increased, with more salons and spas popping up in most...
How to Easily Get More Online Reviews (and more clients) for Your Salon or Spa
If youâre in business and have never given online reviews much consideration, itâs definitely time to do so. Generating positive client reviews on platforms such as Google and Facebook can have a major impact on your new client acquisition, with 85% of consumers trusting online reviews as if they were a personal recommendation! With this...
Jazz Up Your Service Menu and Increase Your Sales
Have you ever heard the saying, âYou canât sell a secretâ? Itâs worth remembering. After all, what point is there in having a beautifully appointed spa, with an amazing range of pampering and remedial treatments on offer, if no one knows anything about them? This is where a well-planned spa menu not only...
Blogging for Your Beauty Biz
As a salon or spa owner, you probably think that blogging doesn't belong in your world. I'm here to tell you that you're wrong. Blogging is about sharing your expertise and establishing yourself as the go-to industry expert in your field. It's also about helping your website's search engine optimisation, and considering your website is the...
How to Get a Positive Headstart on Your New Year
As youâre reading this article, youâre probably thinking, âI donât have time to think about the new year yet. Iâm barely able to think about tomorrow, itâs just sooo busyâ. Unfortunately, that 'busy-ness' won't last for long, but thinking about and planning for whatâs going to happen months from now is what separates successful salon owners from...
How to Create Quality Videos for Your Salon in Just a Few Minutes
Videos are now the BIG thing for social media. They get more views, more shares and more comments so, given all that, it's probably a good idea to be using them. The problem in the past has been that it's been too time consuming and required a bit of a learning curve, and well honestly, who's got time for that?!? But I think I've found the...
6 Easy Ways to Grow Your Salon or Spa Business
It's not good enough to just go from day to day making a basic living from your salon or spa. Â Each day should be taking you a little closer to the business you dreamed of having, but that doesn't happen by accident. As the saying goes... 'If you're not prepared to change what your doing, don't expect anything else to change'. Having said that,...
Is It Ever Too Late To Woo Back a Missing Salon Client?
Missing Salon and Spa Clients How long is too long when it comes to trying to woo back a missing salon or spa client? Thatâs a really tricky question, but letâs take a look and see what can be done. To be honest, Iâm all for an optimistic approach to re-activating a missing client. After all, what harm can you do? The worst-case scenario is that...
13 Ways to Keep Your Salon and Spa Clients Returning
Unless youâre the odd one out, your salon or spa is probably losing clients without even noticing them slip away. Today, there is a great deal of competition for the same clients, and unfortunately, client loyalty is not what it used to be. This isnât always because salons were better back in the day, but more likely because there were simply...
13 Powerful Strategies to Kick-Start Your Spa in the New Year
At the beginning of each year, most of us make a mighty dollop of personal New Yearâs resolutions; get thinner, get fitter, stop smoking, drink less, or maybe itâs all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new and better strategies to help you to achieve a...
7 Ways To Prepare For Your Best Salon Christmas Ever
Yes, I know. Everyone hates thinking about Christmas being just around the corner, but when you're in the beauty business and it's your busiest time of year, then heading in without a plan isn't the wisest move. With a bit of time up your sleeve, you can prepare yourself properly, and that should ensure you'll experience a much more prosperous...
How Blogging Can Attract New Clients to Your Salon or Spa
First, letâs clear up any confusion about what a blog actually is. According to most dictionaries, a blog is simply a Weblog or online diary. When I first heard about blogging many years ago, I remember thinking âWho wants to read stuff from something called a blog?â It all sounded a bit iffy to me at the time, but many years later Iâve embraced...
Answering the WIIFM Question for your Readers
I see lots and lots of marketing posts from salon and spa owners on social media. Some are great, most are average and some are downright terrible đ What's the difference? Well, some do a fantastic job of answering the 'What's In It For Me' question, and others don't even give it a go. What is the WIIFM Question? To keep it simple, when you...
22 Ways to Catapult Your Salon Profits Immediately
Another year is underway, resolutions were made, and hope for a more financially successful year is in the air. While itâs great to be optimistic about what lies ahead, we all know that what actually gets you from a resolution to a result are the actions you take to make things happen. So letâs take a look at...
Countdown to Christmas in Your Salon
Does it feel like this past year has gone by in a blink to you? Â It sure does for me. But, we're well into November and the countdown to bedlam has begun. The very last thing you think you have time for is to sit down and make a checklist of all the things you should do in the lead up to the end of the year, but...it's actually one of the most...
The Best Low-Cost Salon Marketing Strategies
From a business perspective, your best-kept secrets are often your salon and your services...and that's not a good thing! Today, it simply isnât enough to be the best at what you do and thus expect to turn your business into a roaring success â no matter how many Facebook inspirational quotes tell you otherwise. If your business is the best-kept...
Say Goodbye to Service Discounts Forever in Your Salon or Spa
When business is a little slow, the first strategy many salon owners turn to is discounting their services. While discounting may seem like a sure-fire way to get people into your salon, it could also be a sure-fire way of going broke. As a business coach and mentor, I believe discounting is simply a substitute for good marketing.  Instead of...
13 Low or No Cost Salon Marketing Tips to Ignite Your Salon
Every salon owner (including you) must market their business continuously. It not only drives new clients to your salon, but it keeps existing clients returning to purchase products and services which in turn increases turnover and profit. All this activity requires an investment of your time, lots of planning, and in some cases, quite a bit of...
11 Strategies on How To Make A Jolly Good Profit This Festive Season.
Christmas! Love it or hate it, it turns up on your doorstep every 12 months and turns your life into one big stress-fest. Every client you've seen over the past 12 months seems to want an appointment in the 2 weeks prior to the arrival of Saint Nick, and of course, you try to fit everyone in with a smile, multiple cans of Red Bull, and a few...
5 Essential Actions to Create Client Loyalty and Generate Return Business in Your Salon
--Salons that can achieve client loyalty will always be streets ahead of their competitors in terms of client retention, and given that it's 91% cheaper to retain a client than to find a new one, this is something worth striving for. Creating the perfect relationship with a client starts from the minute they first hear about you, and continues on...
Is Your Professional Image on Social Media Affecting Your Salon?
Salon owners are often heard to comment "My clients don't treat me like I'm a professional". This is an interesting comment because it's made with the assumption that the problem lies with the clients. Let me assure you - it doesn't. If your clients are disrespectful towards you, are not treating you like a professional and you want to know why...
Salon Newsletters – Your Friend or Foe?
Most salon and spa owners agree that they should do a salon newsletter and that they should do it more often. The thing is, sometimes they're not sure why, how or what to say, so they end up doing nothing. If you think about what it takes to write a great newsletter, you have to ask yourself, "Is it really worth the time and effort it's going to...
8 Solid Tips To Pump Up Your Website’s Performance
Your website should be your premium marketing tool for attracting new clients into your salon or spa, but often this isn't the case and you end up missing out on many opportunities to grow your business because of it. The fact is that websites can no longer be the basic brochure type structure that everyone started out with many years ago. Today,...
Are You Communicating Often Enough With Your Salon and Spa Clients?
Have you ever lost clients from your salon or spa? It happens, and it sucks - big time. But are you partly responsible for this loss? Are you doing what it takes to retain your valuable clients? Are you doing everything right and staying in touch regularly? Regular communication these days is a must-do. The days when you could rely on a...
Grow A Better Business with These 10 Easy Strategies
When you decide to do something different to change your life for the better, you are said to be turning over a new leaf. It means taking the decision to make the changes necessary to turn around some aspect of your life that you are not happy with and want to improve. With the economic climate being what it is, there will never be a better time...
Why Being Great Won’t Earn You The Big Bucks in Your Spa
I often see salon owners who go into business believing that they are going to be financially successful because they are great therapists or technicians. Their past clients, friends and family have all told them how talented they are and encouraged them to start up their own business based on this single talent. The problem is that these...
Are Your Salon or Spa Marketing Promotions Sending You Broke?
Read this article carefully to make sure that it doesn't happen to you! Right now, salon and spa owners are really feeling the harsh effects of a very tight economic market. Clients are pulling purse strings tighter than ever, and even more clients are making the decision to forego their monthly salon or spa visit altogether. This tends to...
Is your Salon or Spa Price List Losing You Thousands of Dollars Every Year?
Do you know the difference between a price list and a service menu? Â Are they the same thing to you? Well actually, they are and they aren't; both list your services, your prices, some content and your contact details, but only one of them is an amazing marketing tool for your salon that helps you to make a great deal more profit....
7 Key Actions That Will Improve Your Salon or Spa Profitability Immediately
When the going gets tough....the tough get going! Is it time for you to âget goingâ in your business? It is not uncommon for salon owners to sit back for too long when business drops off, just waiting to see what will happen and hoping for the best. This is what I call the âEmu Technique of Business Managementâ and not what I would consider a...
The Easiest Way To Get Those New Clients Coming Back To Your Salon
So, you've managed to get 20 new clients into your salon this week. Congratulations! You've just succeeded in doing the easy bit when it comes to growing your client base. Now the real work needs to be done, and that means keeping those clients coming back to you. Did you know that the average salon never sees half of their new clients...