Attract More Premium Clients to Your Beauty Biz

by Pam Stellema

Attract More Premium Clients to Your Beauty Biz

Module Introduction

Do you ever wonder why you seem to constantly attract the wrong kind of clients into your salon or spa?  Those looking for cheap and discount services?

Naturally, you will always attract some clients who want these low-priced and generally low-profit services, but it’s best to have them as only a small part of your client base.

It’s incredibly frustrating when the majority of your clients can’t make you a decent profit, but how much of the problem is really self-inflicted?  And if that’s the case, can you do something to change it?


This module will help you, as a salon or spa owner, to understand how to attract more of the right people into your salon and less of the people who will not benefit your business.

This module includes a PDF document outlining:

  • Why You're Attracting the Wrong Clients
  • Branding to Attract the Right Clients
  • Your Target Market
  • Your Marketing Strategy
  • Who are Your Best Prospective Clients
  • Discount Seeking Clients and the Damage They Do
  • Marketing to the Right People
  • How Your Location Affects Your Business
  • Key Points for Premium Client Attraction

Information Pages: 14

Included Resources in PDF and editable Word format are:

  1. Business Branding Template
  2. Target Market Template

Templates: 2


Price: $37.00

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