Retail Mastery for Salons and Spas

by Pam Stellema

Retail Mastery for Salons and Spas.

***Companion Module -  Choosing the Right Retail Range

Module Introduction

Salon and Spa owners are no longer able to rely solely on revenue generated from services to meet their expenses and generate a healthy profit. In the majority of cases, profits derived from services alone are simply not sufficient to furnish, equip, or run a salon that delivers cutting edge treatments.  

A strong focus on retailing will provide higher profits, and so, it’s now more important than ever for every salon and spa to generate substantial retail sales.

To improve your retail sales requires a multi-pronged approach.

This Information Module includes 3 sections that cover:

  • Why it’s important for your salon to focus more intensely on retail sales and which one makes the most profit.
  • How to get your team members motivated to sell retail.
  • How to encourage your clients to buy.

 

Who will benefit from this Accelerate Module?

Any salon or spa owner/manager who is responsible for increasing retail sales overall and training their team members how to increase theirs individually.

This module includes a PDF document outlining:

SECTION 1 - Your Business

  Introduction

  Service to Retail Profit Comparison

  Choosing the Right Retail Product Range

  Retail Product Pricing, Placement and Display

 Action Steps Summary

SECTION 2 - Your Team

 11 Ways to Motivate Your Team to Sell Retail

 Determining Retail Targets and Bonuses

 Bonus Payments

Action Steps Summary

SECTION 3 - Your Clients

 5 Ways to Subtly Encourage Your Clients to Buy Retail

 5 Steps to Secure a Sale

 Action Steps Summary

Total printable pages 52.

 

Included resources in editable word format are:

  1. Profit Comparison Template
  2. Complementary Product List
  3. Retail Product Sales Checklist
  4. Team and Client Motivator Checklist
  5. Mark-up and Margin Chart

Templates, Checklists and Charts: 5

Also available HERE

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