Branding Your Salon or Spa

by Pam Stellema

Successful Business Branding for Salons and Spas

Module Introduction

What is Business Branding?

Branding is the result of a set of thoughts, visions, and emotions consumers have when they hear the name of your business.

For instance, what comes to mind when you think about Mercedes Benz cars (luxury, prestige, classy, comfort etc.)?  Now, what thoughts, feelings, and visions do you have when you picture a Hyundai (economical, compact, zippy)?  These two companies both sell cars but have branding that immediately tells you a great deal about their product, quality and service standards.

But you don’t have to be a mega business such as Mercedes Benz or Hyundai to have your own business brand.  It’s really about having your name, your style, and perhaps your unique symbol identified as belonging to you.

This module includes a PDF document outlining:

  • What business branding is all about.
  • Brand Strategy.
  • What does branding mean to your beauty business?
  • Your Logo
  • Defining your brand.

Information Pages: 10

Included Resources in editable Word format are:

  1. Defining Your Brand Template
  2. Action Steps to Align your Salon with Your Desired Branding Template

Templates: 2

 

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Price: $22.00

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