The Simple & Effective Client Rewards Program

by Pam Stellema

The Simple & Effective Client Rewards Program 

Module Introduction

Gone are the days when you had a client for life.  Today, a client’s loyalty to your salon is incredibly fragile, and sometimes it’s the very smallest thing that will break it.

There are many contributing factors to client loyalty.  These include:

The quality of the treatments your team delivers. It doesn’t matter how good your rewards program is if your team is delivering substandard treatments.

The effectiveness of your competitors marketing strategies. Whether your competitors are as good as, better than or much worse than your salon or spa, if their marketing is good enough, it may well lure some of your clients away.

The quality of customer service your salon or spa provides. Even great treatments are not enough if the rest of your customer service standards are poor.

Value for money. Your services don’t have to be cheap to offer value but they have to be worth what you charge.

How you make your clients feel.  A client who leaves your salon or spa feeling happy about her experience will be much harder to lure away.


The cornerstone of every business is client loyalty.  Without that, you are constantly in search of new clients and that's an expensive way to do business.  This module outlines how to create and implement a Client Loyalty Program that helps to keep clients returning to your business so that they can earn rewards.

This module includes a PDF document outlining:

  • What a client rewards program is and why your salon or spa should have one.
  • What a client is really worth to your salon.
  • When a rewards program should be implemented.
  • What the reward should be for your clients.
  • How to implement your Rewards Program.
  • Outline of how to use a software-based Rewards Program.
  • Outline of how to use a manual Rewards Program.

Information Pages: 19

Included Resources in editable Word format are:

  1. Sample Loyalty Card Template
  2. Client Value Template
  3. Client Letter

Templates & Letters: 3

Also available HERE


Price: $27.00

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