Keeping Your New Clients

by Pam Stellema

Discover How to Retain More New Salon and Spa Clients

Module Introduction

I’m often asked by salon owners to help them attract more new clients for their struggling and unprofitable salons.  They believe that gaining more new clients is the answer to their business woes, and so, the majority of their marketing efforts (and dollars) are continuously focussed on gaining more new clients.

However, if you review your figures for the past year, you’re almost guaranteed to find that your salon has actually had bucket-loads of new clients coming through your doors.

Unfortunately, in most cases, a fairly big percentage of them didn’t stick around and become regular, loyal clients...and this is why focussing on client retention is actually more important than continuously looking for new clients.


This comprehensive module explains why it's important to have specific strategies in place to increase the retention rate of new clients.  It also outlines the 9 major action steps required to implement these strategies.

This module includes a PDF document outlining:

  • Why retaining new clients is vital to your salon growth.
  • The 9 major action steps required to retain a new client.

Information Pages: 17

Included resources in editable Word format are:

  1. Salon Audit Checklist
  2. Client Information Card Template
  3. Client Consultation Form Template
  4. New Client Welcome Letter Template
  5. Follow-up Phone Call Script Template

Checklist, Templates, Letter, Script: 5

swp_cache_timestamp: 425329

Price: $45.00

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