Selecting the Right Services for Your Beauty Business

by Pam Stellema

Selecting the Right Services for Your Beauty Business

Module Introduction

What are the right services to offer your clients so that you maximise client spend?

It’s a hard question to answer, and in this module, we’ll look at various factors that must be considered before you decide which services to include on your menu and which to leave out.

Copying what your competitors offer may feel safe, but who’s to say they’ve made the right choices? How do you know that the big investment they’ve made in expensive product and equipment is bringing them in a healthy profit, because in many cases, it isn’t, and they are left with unused expensive equipment that is simply collecting dust in the corner.

It’s important to your success that you are clear about what services your target market want from your business and, more importantly, what they’re prepared to pay for those services.

Also, you want to be able to offer something unique in your marketplace so you stand out from other salons in an over-crowded marketplace. This means understanding what other competitors are offering or not offering.

This module includes a PDF document outlining:

  • Identifying Your Real Competitors
  • How Most Salons Choose Their Services and Why It's Flawed
  • The 5 Service Selection Criteria
  • Mini and Express Services
  • Action Steps Summary

Total printable pages: 24

Included Resources in Editable Word format are:

  1. Identifying Your True Competitors
  2. Service Profitability Comparison
  3. New Service Client Survey
  4. Competitor Price Comparison
  5. Potential Services Rating
  6. Service Training Required
  7. Renaming your Mini and Express Services

Templates, Survey: 7

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Price: $27.00

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