Mystery Shoppers

Discover How to Create a Mystery Shopper Program for Your Salon or Spa

Module Introduction

What is a mystery shopper and why do you need one?
Many different types of businesses use the services of a Mystery Shopper (sometimes called a Secret Shopper). The goal of using a Mystery Shopper is to give you, the salon owner, a non-biased snapshot of what is really going on in your salon in situations where you may not be able to see what’s really happening.

In the beauty industry, salon clients are routinely taken into a private room for their treatments. This provides privacy for the client; however, as the salon owner, you’re pretty much unaware of what’s happening behind those closed doors…


Mystery shoppers have been used in businesses of all sizes for decades.  Their role is to go into the business as a regular customer and purchase services and product.

They are particularly useful in salons and spas where treatments are provided in a separate and private room, providing management with an in-depth understanding of the quality levels of both treatment delivery and customer service.

This module includes a PDF document outlining:

  • What is a Mystery Shopper and why do you need one?
  • What is the role of a Mystery Shopper?
  • How does it work?
  • How often should you use a Mystery Shopper?
  • Should you tell your team about the Mystery Shopper?
  • What do you do with the information you get?

Information Pages: 7

Included Resources in editable Word format are:

  1. Mystery Shopper Questionnaire – Comprehensive and customisable.

Mystery Shopper Questionnaire: 1

Old Price: $45.00

Price: $30.00

You save: $15.00

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