Effective Salon Newsletters

by Pam Stellema

Effective Salon Newsletters 

Module Introduction.

With other salons in your trading zone always looking for ways to lure your clients away with better, brighter offers, and social media providing greater exposure for them to do so, it’s essential that you find a way to stay ‘front of mind’.

An informative newsletter is a great way to do just that.

It can be a very powerful marketing tool for your salon or spa - if you get it right. It’s important though to remember that the purpose of your newsletter is not to simply try to sell something to your clients. Doing this inevitably leads to loads of un-subscribes, and you’ll end up with no-one left on your email list.


This module helps you to understand why you need to create and send salon newsletters and includes practical strategies you can use to create the right newsletter for your salon or spa.

This module includes a PDF document outlining:

  • Why a salon newsletter is an important tool for client retention and increased sales.
  • How often you should send your newsletter.
  • Creating a theme.
  • What to include in your newsletter.
  • Using salon software to send your newsletter.
  • Using external software to send your newsletter.
  • The best time to send your newsletter.
  • Dealing with un-subscribes from your newsletter.
  • Getting your emails opened.

Information pages:16

Included Resources in editable Word format are:

  1. Newsletter Planning Template
  2. 3 Bonus Tips
  3. Newsletter Creation Checklist

Templates, Tips & Checklists: 3

Also available HERE

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Price: $27.00

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