Pam Stellema

This blog was authored by Pam Stellema

How to Easily Get More Online Reviews (and more clients) for Your Salon or Spa

If you’re in business and have never given online reviews much consideration, it’s definitely time to do so. Generating positive client reviews on platforms such as Google and Facebook can have a major impact on your new client acquisition, with 85% of consumers trusting online reviews as if they were a personal recommendation! With this […]

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What To Do BEFORE You Buy That New Piece of Salon Equipment

Purchasing that new piece of equipment is a dream come true for many salon owners. They’ve saved the money, done the research, read all the literature, talked to various manufacturers, checked out their competitor’s offerings and tested the equipment to ensure it works as promised – all the boxes have been ticked, and now they’re […]

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Jazz Up Your Service Menu and Increase Your Sales

Have you ever heard the saying, ‘You can’t sell a secret’? It’s worth remembering. After all, what point is there in having a beautifully appointed spa, with an amazing range of pampering and remedial treatments on offer, if no one knows anything about them? This is where a well-planned spa menu not only educates but […]

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Blogging for Your Beauty Biz

As a salon or spa owner, you probably think that blogging doesn’t belong in your world. I’m here to tell you that you’re wrong. Blogging is about sharing your expertise and establishing yourself as the go-to industry expert in your field. It’s also about helping your website’s search engine optimisation, and considering your website is […]

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The Small Changes That Bring Big Results in Your Salon or Spa

Sometimes it can be disheartening when your business is floundering and you don’t know what to do to fix it. Where do you start? What’s going to make the most difference in the shortest amount of time? The truth is that your business may need something entirely different from another person’s business to get it […]

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Why Some People Thrive and Others Fail in the Beauty Business (or Any Business)

It often seems that some people appear to have the magic touch when it being comes to being successful. Everything they do just seems to be the right thing, at the right time – nohting ever seems to go wrong. Or maybe that’s all an illusion…… [clickToTweet tweet=”The truth is that successful people do things […]

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How to Get a Positive Headstart on Your New Year

As you’re reading this article, you’re probably thinking, ‘I don’t have time to think about the new year yet. I’m barely able to think about tomorrow, it’s just sooo busy’. Unfortunately, that ‘busy-ness’ won’t last for long, but thinking about and planning for what’s going to happen months from now is what separates successful salon […]

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What To Do When Your New Recruit Really Sucks

Your salon has been getting busier, and so, you decide it’s time to hire an additional person to reduce the load and, hopefully, generate more revenue. After much planning and consideration, you find the ‘right’ person and offer them the job. Things look promising initially, and you breathe a big sigh of relief…and then the […]

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How to Create Quality Videos for Your Salon in Just a Few Minutes

Videos are now the BIG thing for social media.  They get more views, more shares and more comments so, given all that,  it’s probably a good idea to be using them. The problem in the past has been that it’s been too time consuming and required a bit of a learning curve, and well honestly, […]

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Get More Done With Less Stress – Make a List

I’ve got to say, I’m a big fan of making lists! I have all kinds of lists in my life. Grocery lists, business lists, packing lists, to-do lists and the list goes on! But seriously, making lists in your business can help you to grow in so many ways. Not only does writing something down […]

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