Salon Marketing

7 Ways To Prepare For Your Best Salon Christmas Ever

Yes, I know. Everyone hates thinking about Christmas being just around the corner, but when you’re in the beauty business and it’s your busiest time of year, then heading in without a plan isn’t the wisest move. With a bit of time up your sleeve, you can prepare yourself properly, and that should ensure you’ll […]

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How Blogging Can Attract New Clients to Your Salon or Spa

First, let’s clear up any confusion about what a blog actually is. According to most dictionaries, a blog is simply a Weblog or online diary. When I first heard about blogging many years ago, I remember thinking “Who wants to read stuff from something called a blog?” It all sounded a bit iffy to me at […]

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When New Clients Matter Most to your Salon or Spa

Are you stuck in a permanent client attraction frenzy? If you are, then let me assure you that you’re not alone. Most salon owners are continuously on the hunt for new clients, which begs the question, “What happened to all the previous clients that have patronised your business in the past?”. But, I won’t get […]

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Answering the WIIFM Question for your Readers

I see lots and lots of marketing posts from salon and spa owners on social media. Some are great, most are average and some are downright terrible 🙁 What’s the difference? Well, some do a fantastic job of answering the ‘What’s In It For Me‘ question, and others don’t even give it a go. What’s […]

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22 Ways to Catapult Your Salon Profits Immediately

Another year is underway, resolutions were made, and hope for a more financially successful year is in the air. While it’s great to be optimistic about what lies ahead, we all know that what actually gets you from a resolution to a result are the actions you take to make things happen. So let’s take […]

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Countdown to Christmas in Your Salon

Does it feel like this past year has gone by in a blink to you?  It sure does for me. But, we’re well into November and the countdown to bedlam has begun. The very last thing you think you have time for is to sit down and make a checklist of all the things you […]

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Say Goodbye to Service Discounts Forever in Your Salon or Spa

When business is a little slow, the first strategy many salon owners turn to is discounting their services.  While discounting may seem like a sure-fire way to get people into your salon, it could also be a sure-fire way of going broke. As a business coach and mentor, I believe discounting is simply a substitute […]

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13 Low or No Cost Salon Marketing Tips to Ignite Your Salon

Every salon owner (including you) must market their business continuously. It not only drives new clients to your salon, but it keeps existing clients returning to purchase products and services which in turn increases turnover and profit. All this activity requires an investment of your time, lots of planning, and in some cases, quite a […]

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11 Strategies on How To Make A Jolly Good Profit This Festive Season.

Christmas!  Love it or hate it, it turns up on your doorstep every 12 months and turns your life into one big stress-fest. Every client you’ve seen over the past 12 months seems to want an appointment in the 2 weeks prior to the arrival of Saint Nick, and of course, you try to fit […]

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5 Essential Actions to Create Client Loyalty and Generate Return Business in Your Salon

Salons that can achieve client loyalty will always be streets ahead of their competitors in terms of client retention, and given that it’s 91% cheaper to retain a client than to find a new one, this is something worth striving for. Creating the perfect relationship with a client starts from the minute they first hear […]

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