service menu

by Pam Stellema

Selecting the Right Services for Your Beauty Business

Selecting the Right Services for Your Beauty Business

Module Introduction

What are the right services to offer your clients so that you maximise client spend?

It’s a hard question to answer, and in this module, we’ll look at various factors that must be considered before you decide which services to include on your menu and which to leave out.

Copying what your competitors offer may feel safe, but who’s to say they’ve made the right choices? How do you know that the big investment they’ve made in expensive product and equipment is bringing them in a healthy profit, because in many cases, it isn’t, and they are left with unused expensive equipment that is simply collecting dust in the corner.

It’s important to your success that you are clear about what services your target market want from your business and, more importantly, what they’re prepared to pay for those services.

Also, you want to be able to offer something unique in your marketplace so you stand out from other salons in an over-crowded marketplace. This means understanding what other competitors are offering or not offering.

This module includes a PDF document outlining:

  • Identifying Your Real Competitors
  • How Most Salons Choose Their Services and Why It’s Flawed
  • The 5 Service Selection Criteria
  • Mini and Express Services
  • Action Steps Summary

Total printable pages: 24

Included Resources in Editable Word format are:

  1. Identifying Your True Competitors
  2. Service Profitability Comparison
  3. New Service Client Survey
  4. Competitor Price Comparison
  5. Potential Services Rating
  6. Service Training Required
  7. Renaming your Mini and Express Services

Templates, Survey: 7

Price: $27.00

Loading Updating cart…

The Ultimate Guide to Service Menu Creation

The Ultimate Guide to Service Menu Creation

Module Introduction

You’ve decided it’s time to revamp your Service Menu. Fantastic! However, before you quickly throw something together to get by, consider how the act of creating a new Service Menu will give you many opportunities to review and improve your business also.

Don’t be lured into thinking that just anything will do for the moment because it won’t! Too often, once you’ve done this, it will be way too long before you revisit your Service Menu again, and this will result in many lost opportunities to increase your revenue and grow your business.

Your Service Menu, whether it be physical or online, is often the first point of contact for prospective clients. With that being the case, it’s essential that you clearly and concisely deliver the information about your services in a way that makes your readers want to experience them…


This comprehensive business information module covers all you need to know to produce an outstanding service menu for your salon and spa.

Your service menu is a sales tool for your salon, both for prospective clients and current clients.  It must be clear, focused and concise while still guiding readers to choose the most beneficial and profitable services you offer.

This module includes a PDF document outlining:

  • The Role of Your Service Menu
  • Quality and Presentation of Your Menu
  • Research First
  • Pinpoint and Promote Your Unique Point of Difference
  • Information Essentials
  • Service Categories
  • What Services You Should Include
  • What Service You Should Exclude
  • Service Descriptions
  • Service Placement
  • Salon Policies and Etiquette
  • Menu Readability
  • Images
  • Menu Dimensions
  • Menu Inserts
  • Quantity Required
  • Summary

Information Pages: 45

Included Resources in editable Word format are:

  1. What Makes My Salon Unique Template
  2. Service Menu Checklist
  3. Services and Categories Template
  4. High Profit/Popular & Low Profit/Less Popular Worksheet
  5. Service Addition, Deletion and Alteration Template
  6. Descriptive Words and Phrases List
  7. Phrases That Describe Benefits List
  8. Service Name Conversion Template
  9. Service Listing by Category Template
  10. Salon Etiquette and Policies Samples

Templates, Worksheets and Lists: 10

Also available HERE

Price: $47.00

Loading Updating cart…

Full Day Strategy Session

Discover just how fast you can grow your business with a full day, one on one, strategy session with an experienced and proven business coach who specialises in your industry.

9am to 5pm  – 8 full hours with a working lunch provided.
* Available on the Gold Coast or Brisbane only. Other locations will have additional travel costs.

Program details click here.

Price: $1,197.00

Loading Updating cart…