Increasing Profit

Jazz Up Your Service Menu and Increase Your Sales

Jazz Up Your Service Menu and Increase Your Sales

Have you ever heard the saying, ‘You can’t sell a secret’? It’s worth remembering. After all, what point is there in having a beautifully appointed spa, with an amazing range of pampering and remedial treatments on offer, if no one knows anything about them? This is where a well-planned spa menu not only...

read more
The Small Changes That Bring Big Results in Your Salon or Spa

The Small Changes That Bring Big Results in Your Salon or Spa

Sometimes it can be disheartening when your business is floundering and you don’t know what to do to fix it. Where do you start? What’s going to make the most difference in the shortest amount of time? The truth is that your business may need something entirely different from another person’s business to get it back on the right path. And the...

read more
How to Generate Additional Salon Profit with Add-on Sales

How to Generate Additional Salon Profit with Add-on Sales

Fact - Most spas are missing out on profitable sales every single day.   Depending on the size of your salon or spa business, you could be missing out on anywhere between $20k to $100K per year from add-on sales that never happen; the serum with the facial, the brow tint with the lash tint, or the gel upgrade with the pedicure. Simple add-on...

read more
6 Easy Ways to Grow Your Salon or Spa Business

6 Easy Ways to Grow Your Salon or Spa Business

It's not good enough to just go from day to day making a basic living from your salon or spa.  Each day should be taking you a little closer to the business you dreamed of having, but that doesn't happen by accident. As the saying goes... 'If you're not prepared to change what your doing, don't expect anything else to change'. Having said that,...

read more
Why Retail Sales Can Make or Break Your Salon or Spa

Why Retail Sales Can Make or Break Your Salon or Spa

The fairy tale version of owning a salon or spa is that you learn your trade, start your own business, deliver outstanding treatments and gain a large and loyal clientele that will make you both rich and fulfilled.  This is the happy-ever-after version! The truth, however, is that you learn your trade, start your own business, deliver outstanding...

read more
5 Essential Strategies to Generate More Salon Profit

5 Essential Strategies to Generate More Salon Profit

I’m often asked this question by salon and spa owners, ‘How can I increase my revenue (turnover)?’ In fact, if staying in business and taking home a decent personal wage are the goals, the question should actually be ‘How can I make more profit in my business without working any harder than I already do?’  Almost every salon or spa owner I’ve met...

read more
13 Powerful Strategies to Kick-Start Your Spa in the New Year

13 Powerful Strategies to Kick-Start Your Spa in the New Year

At the beginning of each year, most of us make a mighty dollop of personal New Year’s resolutions; get thinner, get fitter, stop smoking, drink less, or maybe it’s all of these and a few more for good measure. However, when you own a business, you often need to extend those resolutions to include new and better strategies to help you to achieve a...

read more
Are You Losing Valuable Spa Retail Sales To The Web?

Are You Losing Valuable Spa Retail Sales To The Web?

More than ever, salon and spa owners have to compete with the internet for retail sales. What makes this even worse is that sometimes your competitors are the very businesses that you’re buying your professional products from.  And when this happens, it means that your clients, whom you’ve spent valuable time...

read more
22 Ways to Catapult Your Salon Profits Immediately

22 Ways to Catapult Your Salon Profits Immediately

Another year is underway, resolutions were made, and hope for a more financially successful year is in the air. While it’s great to be optimistic about what lies ahead, we all know that what actually gets you from a resolution to a result are the actions you take to make things happen. So let’s take a look at...

read more
The Importance of Knowing Your Break-Even Point

The Importance of Knowing Your Break-Even Point

In any line of business, knowing your break-even point (BEP) is critical. Contrary to popular belief, it is not just essential knowledge for startups, but for all stages of business. As a salon owner, this information is essential, as it will assist you in your day-to-day operations, as well as assessing opportunities that may come your way very...

read more
Focusing on Your Salon or Spa Profit

Focusing on Your Salon or Spa Profit

Why is it that making a profit from your salon or spa is so elusive? Is it because you don’t work long enough or hard enough? Is it because you don’t have a passion for making others look and feel fantastic? Or is it because you don’t deserve to be financially successful? The response to all these questions is, of course, a resounding ‘NO”. As a...

read more
Say Goodbye to Service Discounts Forever in Your Salon or Spa

Say Goodbye to Service Discounts Forever in Your Salon or Spa

When business is a little slow, the first strategy many salon owners turn to is discounting their services.  While discounting may seem like a sure-fire way to get people into your salon, it could also be a sure-fire way of going broke. As a business coach and mentor, I believe discounting is simply a substitute for good marketing.  Instead of...

read more
Why Scrimping On Quality Could Be Costing You A Ton of Money

Why Scrimping On Quality Could Be Costing You A Ton of Money

ledGood salon operators always try to maximise money in and minimise money out of their businesses. But can minimising investment on the wrong things actually be costing you potential revenue? I believe it can, and in this article, we’ll take a look at several different areas in your business where too much scrimping may be hurting your salon...

read more
11 Strategies on How To Make A Jolly Good Profit This Festive Season.

11 Strategies on How To Make A Jolly Good Profit This Festive Season.

Christmas!  Love it or hate it, it turns up on your doorstep every 12 months and turns your life into one big stress-fest. Every client you've seen over the past 12 months seems to want an appointment in the 2 weeks prior to the arrival of Saint Nick, and of course, you try to fit everyone in with a smile, multiple cans of Red Bull, and a few...

read more
Understanding Profit and Loss in Your Spa

Understanding Profit and Loss in Your Spa

The majority of hairdressers and beauty therapists love being creative and caring for their clients. They are passionate about their treatments and their customer service, but unfortunately, that same passion does not seem to extend to "doing the figures" in their business. It's simply something they don't enjoy doing, and they find it...

read more
Make This Christmas Your Best Yet By Implementing These 5 Vital Strategies

Make This Christmas Your Best Yet By Implementing These 5 Vital Strategies

It happens once a year, and it’s just around the corner...you guessed it. Christmas is just about here and with it, all the mad rushing, hair-pulling and stress elevating events that make up the silly season in most salons. So let’s examine a few of the things that tend to have you reaching for a double-strength headache tablet in the lead up to...

read more
Grow A Better Business with These 10 Easy Strategies

Grow A Better Business with These 10 Easy Strategies

When you decide to do something different to change your life for the better, you are said to be turning over a new leaf. It means taking the decision to make the changes necessary to turn around some aspect of your life that you are not happy with and want to improve. With the economic climate being what it is, there will never be a better time...

read more
Why Being Great Won’t Earn You The Big Bucks in Your Spa

Why Being Great Won’t Earn You The Big Bucks in Your Spa

I often see salon owners who go into business believing that they are going to be financially successful because they are great therapists or technicians.  Their past clients, friends and family have all told them how talented they are and encouraged them to start up their own business based on this single talent.  The problem is that these...

read more
7 Key Actions That Will Improve Your Salon or Spa Profitability Immediately

7 Key Actions That Will Improve Your Salon or Spa Profitability Immediately

When the going gets tough....the tough get going! Is it time for you to “get going” in your business? It is not uncommon for salon owners to sit back for too long when business drops off, just waiting to see what will happen and hoping for the best. This is what I call the “Emu Technique of Business Management” and not what I would consider a...

read more
7 Simple Things You Can Do To Build A More Successful Spa Business

7 Simple Things You Can Do To Build A More Successful Spa Business

'1.  Stop discounting. Discounting your products and services will almost always lead you down the road to financial stress. I know you have most likely heard and read this message many times over from a variety of sources, and yet it continues to happen in most salons.   It may seem like a good short-term solution to get money in the door and...

read more
Take 2 Steps Outside your Comfort Zone to Generate Greater Spa Profits

Take 2 Steps Outside your Comfort Zone to Generate Greater Spa Profits

Would you like to make more money and keep more of it? As a business owner you not only have to pay your bills and therapists on time, but you still have to have enough money left over to invest money back into your business and to take home a worthwhile paycheck for yourself. I've yet to meet a salon owner who went into business for herself...

read more
Deciding On The Best Cancellation Policy For Your Salon

Deciding On The Best Cancellation Policy For Your Salon

I've been closely following the variety of posts found on the social media pages relating to the many aspects around Salon Cancellation Policies. What I've learned is that there's no single or absolute solution to fit every business. However, what I know for sure, is that your salon needs to have its own cancellation policy. A policy that helps...

read more
How To Avoid Making These 5 Profit Killing Mistakes in Your Salon.

How To Avoid Making These 5 Profit Killing Mistakes in Your Salon.

If you are making these mistakes then you don't need to be, because there are lots of ways to improve the bottom line in your salon.  Boiled down to a simple formula, creating greater profitability consists of increasing your revenue and decreasing your expenses. Sounds easy, doesn't it? But hidden away in this uncomplicated sounding formula, is...

read more
Grow Your Salon Profit With These 5 Simple Strategies

Grow Your Salon Profit With These 5 Simple Strategies

Do you remember your mother telling you "money doesn't grow on trees"? It's bound to be in your memory somewhere, probably in amongst "wear clean underpants in case you have an accident" and "someday your face will freeze like that". Well, like mothers usually are, she was absolutely right! Money doesn't magically appear like little green buds on...

read more
Turnover Or Profit – What Drives Your Salon?

Turnover Or Profit – What Drives Your Salon?

At my last workshop for salon owners, "Attract More Clients and Make More Profit", it really brought home to those who came along, the importance of actually planning for PROFIT generation in their salons, rather than driving up the turnover by keeping "busy" through doing more services. Being busy is actually not that hard to achieve. I have...

read more
Are You Dying to Discount

Are You Dying to Discount

Today more than ever, many salons owners believe that the only way to grab new clients is to offer heavily discounted deals via coupon promotions. The erroneous sales pitch given to salon owners is “Don’t expect to make any profit, but look at all the new clients you will gain”. Here are the facts... Most clients that you attract via a...

read more
Make Retail Sales Big Business in Your Salon!

Make Retail Sales Big Business in Your Salon!

Getting staff to sell is literally a huge pain in the butt for most salon owners. If you're not one of them then you are in the lucky minority. It is possible and you can do it - but like most worthwhile things in life, you have to put in a little effort to reap a great reward. Your staff can sell more retail but they need your guidance and...

read more
Why Discounting Is Holding Back Your Business Growth

Why Discounting Is Holding Back Your Business Growth

Inexperienced marketers often succumb to the habit of discounting their products and services to try to entice new people into their salons. This is a recipe for disaster in the long run, especially for salon owners who generally cannot source their products or provide their services at a cheaper rate and continue to pay their bills and stay in...

read more