Salon and Spa Marketing
9 Simple Strategies to Attract More Men Into Your Salon
Savvy spa and salon owners shouldn’t ignore it any longer! MANicures, Massage and Microdermabrasion are words that are creeping steadily into the male vocabulary. Just like their female counterparts, men want to take advantage of the vast array of treatments that will leave them looking and feeling younger, less stressed and more...
7 Simple Things You Can Do To Build A More Successful Spa Business
'1. Stop discounting. Discounting your products and services will almost always lead you down the road to financial stress. I know you have most likely heard and read this message many times over from a variety of sources, and yet it continues to happen in most salons. It may seem like a good short-term solution to get money in the door and...
The Good, Bad and Ugly Truths About Salon Membership Programs
More and more salon owners are looking at introducing a membership program into their salon. They certainly seem very attractive at first glance, however before you rush headlong into introducing any type of membership program, there are some very important elements you must consider. What may bring you short term gain may also bring you long...
5 Simple Money-Making Marketing Tips For Your Salon or Spa
Marketing seems to be a major headache for many salon owners. Where to market to get your message to the right people, how much to spend, how to develop just the right marketing mix, or just knowing how to get the right message out there. It can become a very expensive endeavour, so it's important to explore ways to grow your business that...
How To Avoid Making These 5 Profit Killing Mistakes in Your Salon.
If you are making these mistakes then you don't need to be, because there are lots of ways to improve the bottom line in your salon. Boiled down to a simple formula, creating greater profitability consists of increasing your revenue and decreasing your expenses. Sounds easy, doesn't it? But hidden away in this uncomplicated sounding formula, is...
Grow Your Salon Profit With These 5 Simple Strategies
Do you remember your mother telling you "money doesn't grow on trees"? It's bound to be in your memory somewhere, probably in amongst "wear clean underpants in case you have an accident" and "someday your face will freeze like that". Well, like mothers usually are, she was absolutely right! Money doesn't magically appear like little green buds on...
Shotgun Marketing….Blasting Holes In Your Bank Balance
What I am about to say will upset some salon owners....get ready for it......contrary to common belief, not all advertising is good advertising! When times are tough and let's face it, they are still pretty tough, it's more important than ever to make your advertising dollars work harder for you. Shotgun marketing, as the name implies, relies on...
Are You Referring To Me?
Are you great at what you do? If you know you are, do you ever wonder why you are not getting more clients who refer their friends and family to you? The answer is quite simple really. People are L.A.Z.Y. Yes, it's true. Why should your clients bother to refer anyone to you? They pay you well for doing what you do, so what gives you the right...
How to Fatten Up Your Bank Balance with These 10 Easy Success Tips
Here's a statistic that I think will take the wind out of your sails. In most salons, client retention after the first visit sits at around a disastrous 25%! That means 3 out of 4 new clients don't return to your salon (that's pretty mind-bending!) after their first or possibly second visit. When I learned this, I was shocked, and...
Reactivating Missing Salon and Spa Clients
How many times have you walked past someone in the street or at the local shops and you suddenly realise that they used to be your client, but you haven't seen them in your salon in a very long time? Clients leave salons for all kinds of reasons. Sometimes they move away or perhaps hit a brick wall financially, but often they leave because they...