Sometimes it can be disheartening when your business is floundering and you don’t know what to do to fix it.
Where do you start? What’s going to make the most difference in the shortest amount of time?
The truth is that your business may need something entirely different from another person’s business to get it back on the right path.
And the reason for this is that there’s no one big solution to fix a struggling business, but, there are loads of small solutions that will do the job extremely nicely.
And that’s what this article is all about – the synergy of small solutions, that together, create a big outcome.
Let me explain…
Unless you are an absolute master of all things business, there’s a very high probability that many areas in your salon or spa could be tweaked to provide better financial results. Areas such as:
~ Gaining more prospects.
~ Converting those prospects into clients.
~ Increasing the number of existing clients you retain.
~ Increasing your profit margin.
~ Increasing the number of services you provide to each of your clients.
~ Reducing your expenses.
~ Improving the quality of your services and customer service.
~ Improving the quality of your team members.
~Retaining good team members.
And this list is just a small selection of the many things that most businesses aren’t doing as well as they should.
Now if this list makes you feel a little depressed, I want you to think about it a little differently.
It’s not just a list of things you don’t do well, but in fact, it’s a fantastic list of opportunities and possibilities.
Each item on this list, when improved by just a small amount, can make a significant impact on your business results. And the more items on the list that you tweak and improve, the greater the results will be.
Think of it like this…
If you can gain 10 additional new clients each month, you should do the happy dance. But it would be even better to gain 10 new clients whilst also retaining 5 existing clients. This automatically makes you 15 clients better off than you were last year.
Now, if you can increase the profit margin just a little for all your client services, that is going to add up to even more substantial revenue (plus you now have 15 more clients you’re making a profit from).
Add to that, just a few extra services sold to existing clients each day will boost your revenue even higher. And on it goes.
The synergy of all these small improvements coming together across your business will make a substantial difference to your revenue and profits. It’s not fantasy – it’s fact!
And this is why you must never focus on doing just one thing when it comes to improving your business. Don’t get stuck in the rut of just wanting more new clients. New clients are, without a doubt, necessary for every business, but they are just a small part of your overall growth and success.
A savvy salon or spa owner continually looks for ways to tweak all their numbers.
A few percent of improvement across many areas can have the massive impact you want. But, you must never take your eyes of your business as a whole. Don’t get too focused on any one area and simply ignore the rest until later.
Don’t make the common mistake of zeroing in and trying to achieve a massive improvement in just one area. It’s not the solution to your problem. In fact, it really won’t help your business one iota to gain 20 new clients a month, if you are losing 20 existing clients at the other end.
Instead, aim for small, sustainable improvements across all the areas in your business and then you can sit back and enjoy some truly amazing results.
The Small Changes That Bring Big Results in Your Salon or Spa
