Business Development

Blogs under the category of Business Development will cover areas such as Marketing, Branding, Profitability, Expense Reduction and Planning

Is It Ever Too Late To Woo Back a Lost Client?

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How long is too long when it comes to trying to woo back a missing client? That’s a really tricky question, but let’s take a look and see what can be done.   To be honest, I’m all for an optimistic approach to re-activating a missing client. After all, what harm can you do? The…

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Let’s Talk About Your Point of Difference in the Salon & Spa Marketplace

In today’s crowded marketplace full of salons and spas, it’s more important than ever to have a Point of Difference. Today’s video from the SalonSavy Beauty Biz Group explores how to find your point of difference so you can stand out from your competitors.  

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Let’s Talk About Retail Samples in Salons & Spas

Learning how to use samples effectively in your salon and spa is essential if you don’t want to lose valuable retail sales. In this Live Video from the SalonSavy Beauty Biz Group, I talk about how samples should and should not be used to help promote and increase your retail sales.    

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Let’s Talk About Client No-shows in Salons & Spas

In today’s video from the SalonSavy Beauty Biz Group, I talk about salon and spa no-shows. Not only do you need to know what to do about it when it happens, but also how to prevent is from happening whenever possible. Leave me a comment once you’ve watched the video and tell me what you…

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Let’s Talk About Staff Recruitment for Salons & Spas

In today’s video, I talk about how to effectively recruit great people for salons and spas. This video is part of my Live Chat video series that you can also find in the  SalonSavy Beauty Biz Group. I hope you enjoy it and learn something you didn’t already know!    

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Let’s talk about Client Attraction for Salons & Spas Using Your Website

Hi and welcome to this post.  In this post, I have a video for you from my Live Chat series appearing in the SalonSavy Beauty Biz Group in Facebook. We’ll be taking a closer look at how you can use your website more effectively to attract more new clients to your salon or spa. I…

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Let’s Talk About Client Retention for Salons & Spas

Today, I’d like to share another video in my Live Video series from the SalonSavy Beauty Biz Group.  I’ll be talking about Client Retention for Salons and Spas. It’s all about what your clients need from you to be more loyal and financially productive. Enjoy and please leave a comment below if you’d like to…

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Let’s Talk About Staff Retention for Salons & Spas.

I’ve been producing some Live Videos for my Facebook Group in the past few months, SalonSavy Beauty Biz Group, and I thought I’d share them with you also in case you’re not a member of the group. In this video, I’m talking about Staff Retention – what they need from you to stay longer and…

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5 Essential Strategies to Generate More Profit in Your Salon or Spa

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I’m often asked this question by salon and spa owners, ‘How can I increase my revenue (turnover)?’. In fact, if staying in business and taking home a decent personal wage are the goals, the question should actually be ‘How can I make more profit in my business without working any harder than I already do?’…

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6 Easy Ways to Increase Your Client’s Average Spend.

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First off, let’s be clear about what I mean by ‘Client’s Average Spend’? Well, it just means the average amount of money each client spends in your salon or spa at each visit.   A 2-second tuition on how to measure this is to take a look at how many visits to your salon you…

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