Salon and Spa Business Performance
6 Tips on How To Become A Great Leader in Your Salon
If you own your own salon and employ others, you'll already know that being a great leader is not something that just happens. It’s a skill. But the good news is that like all skills, it can be learned. Why do you need great leadership skills? Well, the answer to that is pretty straightforward. If your team doesn’t have a strong leader, you end...
Everything You Need to Know About Re-booking Your Salon and Spa Clients
If you’ve owned a salon for more than 5 minutes, you'll already know about the highly profitable strategy of client re-booking and pre-booking (that’s where you book your clients for several appointments in advance). This one strategy alone, if done well, can bring in an extra $200 to $300 per client per year. You're going to be shocked when you...
Grow A Better Business with These 10 Easy Strategies
When you decide to do something different to change your life for the better, you are said to be turning over a new leaf. It means taking the decision to make the changes necessary to turn around some aspect of your life that you are not happy with and want to improve. With the economic climate being what it is, there will never be a better time...
What Clients Really Want From Your Salon Or Spa
Great customer service is truly what will either make or break most businesses, including salons and spas. The vast majority of coaching clients that I work with tell me that they offer amazing customer service and really care for their clients but, they're still not retaining enough of them. This simply doesn't make sense. Clients who receive a...
Keep More Salon Clients That Stay and Pay
Salon owners often tell me their biggest concern is mastering ways to get more clients into their salons and I tell them that this shouldn't be their biggest concern; it's actually getting clients to stay with their salons once they have visited that should be their main focus. You see, when I ask salon owners how many new clients they get in...
Why Being Great Won’t Earn You The Big Bucks in Your Spa
I often see salon owners who go into business believing that they are going to be financially successful because they are great therapists or technicians. Their past clients, friends and family have all told them how talented they are and encouraged them to start up their own business based on this single talent. The problem is that these...
Manage Your Day and Maximise Your Results
Do you ever have days when, at five o’clock, you think “Well today was a big waste of time?” Most of us have experienced that at some time or another. We start out with good intentions, planning on ploughing through that “to do” list, only to find that most of its still there waiting to be tackled at the end of the day. But don’t despair; you can...
Are Your Salon or Spa Marketing Promotions Sending You Broke?
Read this article carefully to make sure that it doesn't happen to you! Right now, salon and spa owners are really feeling the harsh effects of a very tight economic market. Clients are pulling purse strings tighter than ever, and even more clients are making the decision to forego their monthly salon or spa visit altogether. This tends to...
Is your Salon or Spa Price List Losing You Thousands of Dollars Every Year?
Do you know the difference between a price list and a service menu? Are they the same thing to you? Well actually, they are and they aren't; both list your services, your prices, some content and your contact details, but only one of them is an amazing marketing tool for your salon that helps you to make a great deal more profit....
7 Key Actions That Will Improve Your Salon or Spa Profitability Immediately
When the going gets tough....the tough get going! Is it time for you to “get going” in your business? It is not uncommon for salon owners to sit back for too long when business drops off, just waiting to see what will happen and hoping for the best. This is what I call the “Emu Technique of Business Management” and not what I would consider a...
The Easiest Way To Get Those New Clients Coming Back To Your Salon
So, you've managed to get 20 new clients into your salon this week. Congratulations! You've just succeeded in doing the easy bit when it comes to growing your client base. Now the real work needs to be done, and that means keeping those clients coming back to you. Did you know that the average salon never sees half of their new clients...
9 Simple Strategies to Attract More Men Into Your Salon
Savvy spa and salon owners shouldn’t ignore it any longer! MANicures, Massage and Microdermabrasion are words that are creeping steadily into the male vocabulary. Just like their female counterparts, men want to take advantage of the vast array of treatments that will leave them looking and feeling younger, less stressed and more...
6 Easy Steps to Make Your Team Fall In Love with Selling
The ability and willingness of your team members to sell to their clients impacts significantly on your salon's bottom line and can mean the difference between being a struggling or successful business. Therefore, getting them on-board with sales is essential. Most salon owners would agree that therapists are often reluctant to sell; whether it...
7 Simple Things You Can Do To Build A More Successful Spa Business
'1. Stop discounting. Discounting your products and services will almost always lead you down the road to financial stress. I know you have most likely heard and read this message many times over from a variety of sources, and yet it continues to happen in most salons. It may seem like a good short-term solution to get money in the door and...
Do You Have What It Takes To Be Successful In Your Business?
As a business coach, I’ve had the opportunity to work with many entrepreneurs who say they want to have a successful, satisfying and profitable business. It’s a dream for many people to have this, but truthfully, not everyone with this dream is likely to make it their reality. Why so? Simply put, it’s because not everyone is prepared to do what...
When You Hire In Haste You Will Often Repent At Leisure
Hire in haste and repent at leisure! So true, and yet forgotten by so many, so often. When you're busy and short-staffed, it's easy to glance through a resume and accept the first job applicant that looks half decent to fill the gap and relieve some of the pressure While this might seem like a good idea at the time, have you stopped to think...
Take 2 Steps Outside your Comfort Zone to Generate Greater Spa Profits
Would you like to make more money and keep more of it? As a business owner you not only have to pay your bills and therapists on time, but you still have to have enough money left over to invest money back into your business and to take home a worthwhile paycheck for yourself. I've yet to meet a salon owner who went into business for herself...
Deciding On The Best Cancellation Policy For Your Salon
I've been closely following the variety of posts found on the social media pages relating to the many aspects around Salon Cancellation Policies. What I've learned is that there's no single or absolute solution to fit every business. However, what I know for sure, is that your salon needs to have its own cancellation policy. A policy that helps...
The Good, Bad and Ugly Truths About Salon Membership Programs
More and more salon owners are looking at introducing a membership program into their salon. They certainly seem very attractive at first glance, however before you rush headlong into introducing any type of membership program, there are some very important elements you must consider. What may bring you short term gain may also bring you long...
5 Simple Money-Making Marketing Tips For Your Salon or Spa
Marketing seems to be a major headache for many salon owners. Where to market to get your message to the right people, how much to spend, how to develop just the right marketing mix, or just knowing how to get the right message out there. It can become a very expensive endeavour, so it's important to explore ways to grow your business that...
How To Avoid Making These 5 Profit Killing Mistakes in Your Salon.
If you are making these mistakes then you don't need to be, because there are lots of ways to improve the bottom line in your salon. Boiled down to a simple formula, creating greater profitability consists of increasing your revenue and decreasing your expenses. Sounds easy, doesn't it? But hidden away in this uncomplicated sounding formula, is...
5 Rules To Follow That Will Make Your Promotions More Profitable
Is it time to start making a real profit in your salon? Many salon owners run promotions almost non-stop, with the mistaken belief that quantity, rather than quality, is what will make them more profit. Not so! Anyone can be busy - just lower your prices enough and you will achieve "busy-ness" in a heartbeat. However, this type of promotion...
Has Your Salon Become An Ugly Duckling?
Has your salon gone from being a beautiful swan to an ugly duckling without you even noticing? It can and does happen when salon owners stop seeing their salons through the eyes of their clients. Being a business owner means that life is often hectic and trying to fit 12 hours of work into an 8 hour day becomes the norm. This is when little...
17 Simple Strategies For A Jolly Good Christmas
Christmas is a fun time, filled with festivities, time spent with family, gift shopping and laughter....unless you work in a salon! Many salons can be chaotic in the lead up to Christmas, with clients forgetting, or desperate for last minute appointments and extra services, suppliers unable to fulfil orders, and staff (including salon owners)...
Grow Your Salon Profit With These 5 Simple Strategies
Do you remember your mother telling you "money doesn't grow on trees"? It's bound to be in your memory somewhere, probably in amongst "wear clean underpants in case you have an accident" and "someday your face will freeze like that". Well, like mothers usually are, she was absolutely right! Money doesn't magically appear like little green buds on...
Turnover Or Profit – What Drives Your Salon?
At my last workshop for salon owners, "Attract More Clients and Make More Profit", it really brought home to those who came along, the importance of actually planning for PROFIT generation in their salons, rather than driving up the turnover by keeping "busy" through doing more services. Being busy is actually not that hard to achieve. I have...
How To WOW Your Customers Fijian Style
Bula! I have just returned from a wonderful week on the beautiful Fijian Island of Malolo where every passing Fijian greets you with “bula”. It means hello and welcome and comes with a big genuine smile that always stretches from ear to ear. Fijians know the secret. Fiji is a beautiful part of the world and the idea of going there was...
Are You In The Beauty Business Or The Business Of Beauty?
You may be asking yourself “what’s the difference?”, but the fact is that being in the beauty business and being in the business of beauty are two vastly different things! Here’s a quick overview of both...you decide which category you belong to: Those who are in the beauty business: Generally always arrive first in the morning and leave last at...
If It Is To Be…
As the current financial crisis is hitting home for many businesses, both large and small, I see a great deal of stress and worry. What I don't see is much 'ACTION' taking place. Many small business owners are simply sitting tight, hoping against all hopes that they will simply survive and not be one of the many who will go under before...
Client Retention – The Hidden Secret to Success
Research tells us that it's up to 91% cheaper to retain a client than to gain a new one. If that's the case, then why do salon owners focus so much of their valuable time, money and energy on continually trying to find new clients, instead of looking for better ways to keep the ones they already have? The client retention rate for new salon...